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TITLE

 

Marketing Manager, Cross-Channel Media

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

What You’ll Do

  • Work with Sr. Marketing Manager to develop the strategic framework and subsequently manage the execution of integrated media campaigns that support Uber’s growth initiatives while achieving cost KPIs in the US and Canada.
  • Work with external media agencies and digital channel managers to ensure that plans are executed as developed
  • Collaborate with and review plans and schedules submitted by agency and digital channel managers to ensure they meet campaign objectives
  • Drive weekly, monthly, quarterly optimization tactics that consistently improve each offline channel’s ROI without losing sight of growth, and aid digital channel managers in doing the same for their channels
  • Work with Ad Tech team to ensure agency partners are sending/receiving data to feed dashboard
  • Foster strong and productive relationships with all paid media agencies, sales and technology partners
  • Partner very closely with Marketing Analytics team on all campaign ad hoc analyses, which includes response tracking and campaign reporting
  • Work with Program Managers to drive creative pipeline for any creative and promotional assets, including: (a) creative approval process (b) encoding/traffic (c) legal approval
  • Manage invoice reconciliation process
  • Act as liaison between agencies and Uber finance team to ensure vendor invoices are tracked and submitted for payment
  • Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know
  • Oversee media budgets, budget tracking and execution of authorized plans
  • Implement on-going communications with agencies to inspire the best work and ensure a strong feedback loop between Uber and Agencies

 

What You’ll Need

  • 4+ years of experience in executing multi-channel campaigns
  • Must have digital AND traditional planning background for National brands
  • Strong mobile advertising experience
  • Both in-house and agency experience would be a plus
  • Ability to synthesize data, make data-driven decisions and balance that with the ‘art’ of media strategy
  • Proven experience building out and implementing channel and tactical-level testing frameworks
  • Experience working with/interpreting various marketing attribution models
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
  • Self-motivated and strong collaborator

Apply for the job

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