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TITLE

 

Senior Copywriter

COMPANY

 

Minted

LOCATION

 

San Francisco, CA, US

Description

As a Senior Copywriter at Minted you will serve as a go-to resource for a variety of Minted stakeholders and teams. In this role, you embody our brand and your focus is on the day-to-day execution of copy projects supporting Minted’s brand strategy and essence. This is an exciting growth opportunity where you can take and elevate our current brand language and help us achieve Minted’s potential as one of the fastest growing e-commerce brands today.

You will:

    • Understand the Minted brand and consumer and create messaging that is both on-brand and which engages consumers
    • Work closely with the designers and marketers to support integrated marketing campaigns, as well as specific marketing levers
    • Produce copy and conceptual input for all marketing materials (e.g., email, digital advertising, site content, SEO, social media, affiliates, catalog, direct mail, video, and print advertising, etc.)
    • Taking marketing campaign objectives, the consumer’s path to purchase and the life cycle of the brand into account, ensure integrated and channel-appropriate communications to the consumer
    • Based on data, hone and test copy over time for improved metrics (e.g., email open rates, click through, etc.)
    • Partner on setting up processes that influence copywriting for the Minted brand
    • Document copywriting best practices for the Minted brand
    • May provide support to other company initiatives to hone customer or investor facing messages

You are:

    • Able to articulate how business objectives translate to specific marketing campaign and copy strategy
    • A self-starter who enjoys working in a fast-paced dynamic environment where creatives and marketers work together to solve tactical and brand initiatives
    • Effective communicator and collaborator

You have:

    • 5+ years of copywriting experience
    • In-house copywriting/editorial experience for a strong retail brand; some agency experience a plus
    • Ability to work on multiple assignments/deadlines while maintaining a high standard of quality
    • Experience and a passion writing for an art-focused, lifestyle brand are key
    • Ability to recognize and attend to important details with accuracy and efficiency
    • Positive attitude and team orientation
    • Strong time management skills
About Minted
 
Minted is a lifestyle brand and design marketplace connecting you with the world’s best artists to create something one of a kind.  Minted crowdsources graphic design and artwork from a global community of independent artists and sells these as products addressing the $10 billion stationery market, $48 billion art market, and $100 billion home decor market.  
 
Minted’s mission is to enable the design independence of both consumers and artists around the world, and the company is a platform for the strongest emerging artists in the world to be seen and discovered. We aim to build a lasting brand representing the most commercially successful design community in the world.  Minted was founded by successful serial entrepreneur Mariam Naficy.
 
Minted is located in a beautiful office in downtown San Francisco and is backed by Benchmark Capital, IDG Ventures SF, Menlo Ventures, and angel investors including Marissa Mayer formerly of Yahoo and Jeremy Stoppelman of Yelp. Minted is comprised of an experienced and entrepreneurial team. We come from Google, Amazon, Microsoft, eBay, Yahoo, and Goldman Sachs and numerous disruptive startups. We are a passionate, creative, ambitious team.  We provide a great opportunity to work with a stellar team and on a world-changing mission, all supported by a proven business model.

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