Drivers form the backbone of the platform. To keep drivers driving with Uber, we must build relationships and trust with them. We’re looking for an experienced marketing manager with a background in loyalty and or retention marketing to help grow engagement with our driver loyalty program.
In this role, you’ll be responsible for growing and evolving perks and rewards marketing via email, SMS, and push notifications, direct mail and in-app messaging. You’ll work on all parts of the lifecycle as it relates to rewards (early driver's, mature drivers, churned drivers, migration (moving drivers into our “high value” cohort) and retention. You’ll partner closely with the marketing strategy team in helping to drive awareness and engagement with the driver loyalty program (Uber Pro).
You’ll have the support of a dedicated CRM design, copy, operations, and analytics team and the ability to partner with product and engineering to bring complex, high-impact reward campaigns to life in a way that surprises and delights our drivers.