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TITLE

 

Marketing Operations Manager

COMPANY

 

Leanplum

LOCATION

 

San Francisco, CA, US

Description

Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns - from messaging to the in-app experience - all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times' Best Places to Work. Learn more at www.leanplum.com

What You'll Be Doing

      • Own our Marketo implementation, including email, campaigns, landing pages, drip & nurture programs, and segmentation
      • Build out the systems and processes to support our account-based marketing (ABM) programs
      • Implement data augmentation and data management tools
      • Ensure accurate synchronization between Marketo, Salesforce, and ROI reporting toolsMaintain the integrity and quality of our database by ensuring that processes and best practices are set in place
      • Manage the Marketing Technology “stack and flow”QA campaigns, workflows, data issues and other key marketing ops functions
 

Desired Skills and Experience

    • 3+ years experience in marketing operations or automation
    • Marketo certified is preferred
    • Experience with a variety of marketing technologies like Demandbase, Drift, Salesforce, etc
    • Extremely organized and able to coordinate multiple stakeholders driving toward the same goal
    • Understanding of account-based marketing strategies, campaigns and integrating channels
    • High attention to detail and accuracyProactive, visionary and continually asks, “How can I make that better”

Benefits

    • Competitive Salaries
    • Health, vision, and dental insurance
    • Flexible vacation
    • Peer bonuses
    • Delicious and healthy lunches and dinners
    • TGIF happy hours
    • Ping pong, darts, and foosball
    • Puppies galore
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