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TITLE

 

Sr. CRM Marketing Manager, Uber Eats

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

This is a unique opportunity to be a part of Uber's growing CRM marketing team. With this role, you'll have the opportunity to join a world class CRM team with an ability to make a big impact.

 

What you'll do

  • Responsible for developing and executing end-to-end CRM strategies to acquire new users, and continually engage and retain them throughout their lifecycle.
  • Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer retention and acquisition.
  • Manage creation and execution of email marketing campaigns that deliver against business goals for assigned work flows.
  • Establish, report on, and improve KPIs for all campaigns / communications.
  • Act as a key partner to the business as the voice of the customer and CRM best practices expert.
  • Collaborate with data science, market research & marketing analytics teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing.
  • Work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools.
  • Work closely with market research & insights teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing.
  • Play-booking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world.
  • Partner with our product, operations, communications, and business development teams to ensure communications are on-brand and impactful.

 

What you'll need

  • Minimum of 6+ years experience in the customer marketing, customer communications, or the customer engagement space.
  • A track-record of demonstrable business results through testing and deploying effective marketing campaigns across different channels.
  • Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
  • A self-starting attitude, ready to embrace opportunities to make an impact without needing to be told.
  • Ability to thrive in a fast-paced, collaborative team environment.
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
  • Experience with A/B testing, messaging, and post-campaign analysis.
  • A bachelor's degree or equivalent experience.

Apply for the job

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