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TITLE

 

Director of Consumer Insights and Market Research

COMPANY

 

Casper

LOCATION

 

New York City, NY, US

Description

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

  • Lead consumer segmentation studies and persona development to inform strategic planning and decision making throughout the organization globally.
  • Collaborate with integrated marketing teams on brand health tracking, equity analysis and advertising diagnostics (from concept testing to advertising performance) aiming to optimize our communications to attract new customers.
  • Conduct new research and analyze existing market research data for consumers in the sleep category to help business partners make informed, data-driven decisions that deliver against key strategic objectives, helping to drive innovation and deliver joy at scale.
  • Work with cross functional leadership to build a research roadmap to inform business strategy and share ongoing analysis and executive summaries of market trends, category trends and consumer insights.
  • Work with the data and analytics team to create, maintain and optimize a Knowledge Center on all consumer data to use as a reference library for cross functional business partners.
  • Collaborate with product, merchandising and marketing to conduct  qualitative and quantitative research to inform product development strategy including product positioning, pricing, naming and claim development.
  • Establish and operationalize company-wide research methodology, ensuring all research is designed and analyzed in such a way that it is reliable and easily translatable into actionable insight.

Our dream candidate is...

  • Restlessly curious about consumer behaviour and market trends; has a strong collaborative approach and a track record in unlocking business growth through actionable insights
  • 10+ years of experience in Market Research and/or Consumer Insights roles with a BA/BS degree required, MBA or other Master's degree preferred.
  • A proven ability to present high priority findings, and expertise making data actionable, contextually relevant, and compelling - a true storyteller!
  • Deep understanding of how to leverage insights to grow the business including identifying new customers, developing new products, heightening appeal through advertising and media targeting.
  • Relevant experience in consumer/ lifestyle brands.

The syrup on your waffles

  • Salary to pay your bills, a potential bonus for some splurging, and equity so that you’re part of the Casper family.
  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...).
  • 401K program so you can still spend money later in life.
  • Extra cash incentives for being healthy and fit (we actually give you money to track your sleep!).
  • Unlimited vacation policy.  If you need time off just take it; we trust you!
  • Bi-weekly catered lunches to catch up with your teammates.
  • Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)
  • Nap pods, for those days when you stayed out a little too late...
  • A full gifted bed set when you join (mattress, sheets, pillows, the works)!

 

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!

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