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TITLE

 

Product Marketing Manager

COMPANY

 

Weka.io

LOCATION

 

San Jose, CA, US

Description

WekaIO is looking for an energetic Product Marketing Manager to join our close-knit family. This person enjoys digging into the technical minutia of a complex product to understand the how’s and why’s in order to articulate its value to our customers, partners, analysts and press through a variety of messaging channels. This role is highly visible, requiring frequent interaction with the leadership team, Marketing and Support management, and other staff members. This person must be comfortable working in a fast-paced environment, wearing multiple hats at times, and working with little supervision.

Responsibilities:

  • Develop compelling product positioning and messaging that effectively and persuasively communicates the solution’s unique value proposition
  • Create solutions briefs, customer success stories, use cases, how-to videos, and other forms of creative content
  • Project manage video projects and 3rd Party asset creation
  • Assist the Support team to conduct industry and market specific benchmark tests
  • Document benchmark results and create associated whitepapers and technical briefs
  • Assist with competitive analysis, responses, and positioning in support of the Sales organization
  • Support requests for market or region-specific content that educate and support the buyer through all phases of the buyer’s journey
  • Support Lead Generation and Demand Generation activities including webinars, trade shows, direct marketing, and various forms of written and non-written content

Qualifications:

  • 10+ years experience in technical marketing, product marketing, or solutions marketing in the data storage industry
  • Expert knowledge of data center infrastructure, storage architectures, file systems, and modern applications such as AI and machine learning
  • Superior written and verbal communications skills as demonstrated by appropriate writing samples, presentations, recorded webinars and similar
  • Aptitude to quickly come up to speed on new technology concepts and is passionate about evangelizing disruptive technologies
  • Team player with a positive attitude and sense of humor who shares new ideas, thinks outside-the-box and takes on new challenges
  • Self-driven, self-managed with excellent interpersonal and conflict resolution skills
  • Previous start-up experience strongly preferred
  • Bachelor’s Degree in Computer Science or Engineering; MBA preferred

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