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TITLE

 

Global Head of Performance Marketing

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

We are looking for a world-class marketing executive with the unique ability to fast-forward to the future faster than everyone else in the industry. As the leader of performance marketing you’ll have significant budgets and unparalleled engineering, design, and analytics resources dedicated to your team’s success.

 

The Global Head of Performance Marketing thrives in the science of marketing.  He/she understands how to build revenue driving strategies that translates into the human nature of our business and the behaviors that drive the current and future consumers for one of the most iconic brands of the 21st Century.  You will have the chance to stand up a global performance marketing discipline for the first time in our 9 year history, partnering with marketers from all over the world. You will develop, recommend, and execute marketing strategies across a variety of paid and organic channels. You will also be responsible for defining goals for the team and building systems to track and measure marketing performance. You will also be responsible for overall planning, forecasting, and optimization across the entire performance marketing budget to profitably acquire and retain customers while building brand awareness and consideration.

What You’ll Do

  • Manages multi-million dollar direct marketing budget across channels to meet performance goals
  • Define our strategy across paid and organic channels.
  • Work with regional performance marketing teams to align global and local performance marketing strategies and goals
  • Determine KPIs working cross functionally with the regions, Adtech and other teams      
  • Work with the Brand Marketing teams to create aligned consumer communications across all channels and to ensure consistent brand messages.
  • Build and lead a team to be the the best performance marketing team across Digital Channels (Search, Social, Display, Affiliates), Offline (TV, Radio, OOH, Direct Mail) and SEO.
  • Own the media strategy and execution across channels and creative testing.
  • Work closely with our product and analytics teams to build a world-class performance marketing engine across tracking, attribution, automation and optimization.
  • Lead effort to utilize data-driven methodology, analysis and measurement to improve effectiveness in all marketing channels.
  • Partner with Marketing Analytics to ensure robust attribution models are built to effectively measure performance of each digital and offline channel, and also understand synergies across channels.
  • Partner with Research, Strategy and Creative teams to ensure creative effectiveness across all channels.
  • Work across teams to define acquisition and retention goals and define methodologies to maximize revenue growth through better planning across channels.
  • Be able to lead our efforts in measurement and attribution for digital and offline.

What You’ll Need

  • Hands-on management of functions across digital and offline media
  • BA/BS in Marketing, Economics, Applied Statistics or other Quantitative field required; MA or MBA preferred.
  • Unparalleled analytical skills with the ability to promptly establish priorities and communicate expectations.
  • Quantitative Data Analysis, Deep Actionable Insights, Modeling, Algorithm Design and Advanced Test Plan Design and Analysis a plus.
  • High energy and motivational leadership driven by personal influence and example with direct staff, peers, and senior leaders across all company functions.
  • Ability to work closely and communicate effectively with US and international leadership in an ever-changing environment with tight deadlines.

Apply for the job

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