The Market and Consumer Research team shapes the marketing and business direction of Uber by providing data-driven answers to the company’s most important questions. Composed of researchers, data scientists, and engineers, our team makes an impact across Uber by uncovering rich, deep insights that inform the marketing and creative process using brand, position, message, and segmentation research tools. Our team is customer obsessed, action-oriented and sparks creativity. We produce the highest-quality insights while pioneering innovative research techniques.
Collecting data and interpreting trends and patterns from that data, is core to how we make decisions at Uber. It's important that we not limit data analysis to owned metrics. We look to third parties to understand how the world is talking about our company across online media (news, blogs, forums, and social media) so that we can improve campaigns, products, marketing and business operations.
As a Media Intelligence Insights Analyst it is your responsibility to elevate the consumer’s voice to HQ and regional teams around the world to position our business for success across marketing, product, partnerships and overall operations. You’ll be directly responsible for integrating media analytics (TV, radio and social data) with primary research (qualitative and quantitative) to make actionable insights representing consumers voices. In addition to championing media analytics at HQ, you will oversee the adoption of media intelligence for our internal stakeholders around the world.