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TITLE

 

Content Marketing Manager, Uber for Business

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

The Uber for Business Content Marketing team works to acquire new organizations through thought leadership-driven awareness and lead generation campaigns and strategies. In this role, you will oversee the Uber for Business content marketing strategy which includes everything from managing our content campaigns and editorial calendar to producing web videos or writing long-form content for SEO.

 

You will also be Uber for Business’ Editor-in-Chief; you will manage all freelance contributors and be responsible for our editorial voice. This role works cross-functionally with Communications, Product Marketing, and Brand Marketing teams to drive awareness, leads, and more.

 

You will work to achieve these goals through content-based strategies ranging from native content placements to paid amplification to partnership placements. At Uber for Business, we are data-driven in everything we do. You should have a creative, innovative approach to content marketing anchored in an obsession with analytics.

 

What You’ll Do
  • Own Uber for Business’ content marketing campaign strategy and execution across a variety of channels including web, paid social, partners, email, and more.
  • Work cross-functionally with design, product marketing, and other stakeholders to produce a range of multimedia content, ranging from web videos, blog posts, whitepapers, webinars to support high-level marketing team goals and metrics
  • Develop content for partners, influencers, product launches, and syndication relationships, owned properties
  • Work closely with SEO, Product Marketing and Communications to define and drive product and educational narratives
  • Act as Editor and Chief; own Uber for Business marketing content and editorial calendar
  • Oversee and optimize Uber for Business Blog and newsletter, and all other owned content
  • Manage Uber for Businesses team of freelance content contributors
  • Work with content strategists across the organization to ensure consistency of tone and language across the full customer lifecycle 
What You’ll Need
  • 5-7 years of post-university work experience and a BA/BS in a related field such as journalism, marketing or communications
  • Experience in B2B marketing, with exposure to enterprise organizations
  • Experience in editorial and strategic content marketing, with a focus on business, finance or technology
  • Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
  • Top notch editing skills
  • A love of writing and content production -- this role will focus heavily on writing and development
  • Experience managing a content management system
  • The ability to think strategically and develop comprehensive product and educational narratives
  • Experience managing a team of writers and contributors
  • Track record of developing and managing a robust editorial calendar
  • Working knowledge of SEO best practices, search engine algorithms and ranking strategies
  • A creative approach
  • An energetic and willing attitude

 

About the Team

Uber for Business has one goal–to allow businesses of any size to harness Uber’s technology to move their business in new ways, with less hassle. From enterprises that need a seamless global travel solution to local businesses that want to provide courtesy rides to customers, or clinics providing reliable rides for patients, and more.

 

With over 65,000 businesses around the world already on board, Uber for Business is building for the future of how work gets done, wherever you need to go

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