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TITLE

 

Senior Manager Marketing Operations and Analysis

COMPANY

 

Leanplum

LOCATION

 

San Francisco, CA, US

Description

About Leanplum
 
Leanplum is the most complete mobile marketing platform, designed for intelligent action. Our integrated solution delivers meaningful engagement across messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.Top brands such as Zynga, Tesco, and Lyft trust us to create impactful relationships with their users. We were founded in 2012 by former Google engineers with years of experience in optimization and have received over $46MM in funding from top-tier VCs like Kleiner Perkins and Shasta Ventures.Our 
 
Culture
 
At Leanplum you’ll meet employees from 27 countries and counting. We house a world champion air guitarist, three medalists from programming competitions, and six loyal office dogs who greet you at the door with tails wagging. Past perks have included company vacations to Mexico and Tahoe, Alfred Hitchcock movie nights, and costume parties. But most of all, we believe in gratitude, collaboration, and karma.  

What you will be doing:

    • Track and analyze marketing campaign, program and channel effectiveness across cross-functional marketing teams.
    • Streamline reporting processes, and build/maintain dynamic dashboards of performance.
    • Provide strategic recommendations for marketing investment based on campaign data, web analytics, conversion rates, etc.
    • Build and refine lead, contact and account scoring models, with a focus on increasing revenue.
    • Collaborate with Sales Operations and Growth teams, drive systems integration projects, and help develop operational best practices.
    • Monitor and maintain data quality within the marketing database.
    • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
    • Develop our capabilities in using customer behavior data to drive engagement throughout the marketing funnel.
    • Conduct deep-dive analysis that provides marketing team with answers to “Why?”, “How?” and “What’s next?”
    • Provide predictive forecasting of future performance, using multi-touch attribution models.
    • Provide analytics-oriented thought leadership to technical and non-technical audiences to drive data-driven decisions.

Desired Skills and Experience:

    • 5+ years relevant experience in marketing operations/analytics.
    • Experience with a variety of Account Based marketing technologies and measurement systems like Demandbase, Engagio, Bizible, Salesforce, Marketo, Rollworks, etc.
    • Experience with SQl, BI tools a plus.
    • Extremely organized and able to coordinate multiple stakeholders driving toward the same goal.
    • Deep understanding of multi-touch attribution and account-based marketing strategy, segmentation, measurement and process.
    • High attention to detail and accuracy.
    • Proactive, visionary and continually asks, “How can I make that better”.

Benefits

    • Competitive Salaries
    • Health, vision, and dental insurance
    • Unlimited vacation
    • Peer bonuses
    • Delicious and healthy lunches and dinners
    • TGIF happy hours
    • Ping pong, darts, and foosball
    • Puppies galore
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