Director, Category Marketing at Minted
San Francisco, CA, US
Reporting to the Senior Director of Category Marketing, this Category Marketer role is primarily responsible for defining and driving marketing strategies to deliver new and repeat customers for two of Minted’s product verticals.  This role will be highly cross-functional, working across marketing channels, brand and design teams, merchandising, etc. and provides broad exposure to senior leadership.
This is a full-time paid position (base, bonus, benefits) and based in Minted’s SF headquarters.
The Minted Marketing team is responsible for growing the number of new customers, increasing the repeat rate of those customers and increasing the LTV in a manner that drives long-term competitive advantage all while improving ROIs/CPAs.  We do this all while telling the Minted brand story so the consumer is engaging with content that is relevant and inspirational.

You will:

    • Be responsible for setting the marketing strategy for the holiday and art categories and driving new and repeat customer growth for those categories
    • Manage overall art & holiday category budgets. This involves working across channels to determine budget allocation and reallocating spend based on performance
    • Develop overall acquisition and retention plans and strategies for the holiday and art categories. This involves taking the overall category business strategies and translating them into a marketing plan that drives new customer and retention growth, and project managing those plans
    • Lead the marketing section at sales meetings for art and holiday which includes walking through drivers of channel strength & weakness  
    • Design testing plan across channels and report out on results to sales and brand organizations
    • Own the overall relationships with large media / cross team media & partnership deals
    • Provide support to integrated marketing by providing the vertical lens and help push the thinking forward on campaigns
    • Own strategy and execution for the interior designer trade and photographer affiliate channels which includes managing a team of direct reports
    • Identify and test new channels

You are:

    • A smart, results-oriented generalist -- a fast learner who is good at getting things done
    • Creative and intellectually curious about our products and consumers
    • An excellent written and verbal communicator with the ability to influence cross-functional partners and those not directly under management
    • Someone with good intuition and business judgment, and who is comfortable making decisions without perfect information
    • Enjoyable to work with

You have:

    • 8-10 years of experience in marketing or strategy consulting, familiarity with the economic drivers of e-commerce and various marketing channels
    • Strong project management skills – the detail-orientation, timeliness, ability identify dependencies to drive projects to completion
    • Strong skills / facility with Excel and Google Sheets
    • An undergraduate degree (required); an advanced degree is preferred
About Minted
Minted is a design platform that brings unique, best-selling design to market at scale. Using its tech-enabled crowdsourcing model, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured and fulfilled through Minted’s production and distribution capabilities, enabling artists from around the world to share and sell their work, while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers with design through licensing and wholesale partnerships. Follow us on Facebook, Instagram or Twitter to learn more.
Minted is an Equal Opportunity Employer that is committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider for employment all qualified applicants with arrest and conviction records. Minted participates in the E-verify program.

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