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TITLE

 

Paid Digital Marketing Specialist

COMPANY

 

Casper

LOCATION

 

New York City, NY, US

Description

Looking for a job to get you out of bed?

Casper is seeking a talented Paid Digital Marketing Specialist to join the Acquisition Marketing team. In this role, you will be focused on expanding Casper’s customer base through strategic paid social & paid search campaigns. The ideal candidate will be a detail-oriented contributor with a passion for data-driven decision-making and experience in marketing, data analysis, and optimization, as well as basic project management skills. This position presents a great opportunity to scale an important marketing channel into a multi-million dollar, best-in-class program at a rapidly growing company.

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

  • Own execution of paid social campaigns, including campaign creation, optimization, measurement and reporting
  • Assist with the execution & optimization of Google, Bing, YG, and Amazon paid search campaigns and act as a key point of contact between SEM channel manager and various internal teams
  • Manage monthly budgets and optimize to conversion focused KPIs (ROAS, CPA, Conversion Rate, CPC, CTR, etc.)
  • Collaborate with channel managers on channel measurement planning & strategy, providing thoughtful, data-driven POV and potential opportunities
  • Develop and execute media plans for targeted brand initiatives, such as product launches, store openings, partnerships, and promotions
  • Manage workflow for iterative testing, providing ad-hoc analyses that glean actionable insights
  • Collaborate cross-functionally with marketing analytics, creative, SEO and organic social teams to maximize paid performance
  • Identify, vett and test new and emerging products and platforms to expand reach and increase efficiencies

Our dream candidate is...

  • 2-3 years experience directly executing and managing performance-based paid social and paid search campaigns
  • Proficiency in Facebook Ads Manager, with a deep understanding of Facebook ad mechanics (targeting, bidding, optimizations, etc.)
  • Proficiency in Google Ads & Bing Ads, with a deep understanding of best practices including campaign structure, bidding, bid modifiers, ad copy, and available extensions.  
  • Ad management experience in Twitter, Pinterest, Snapchat, Amazon Marketing Services, and Criteo.
  • Strong analytical skills and ability to use data to derive campaign insights & optimize performance
  • Knowledge in creative best practices by platform, landing page testing, and optimizing click to conversion path
  • Outstanding organizational skills, communication skills, attention to detail, and ability to multitask
  • Start-up and eCommerce experience a plus
  • Experience with DCM, Search Ads 360 (formerly Doubleclick Search), Amazon AMS & Google Analytics a plus

The syrup on your waffles

  • Salary to pay your bills, a potential bonus for some splurging, and equity so that you’re part of the Casper family.
  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...).
  • 401K program so you can still spend money later in life.
  • Extra cash incentives for being healthy and fit (we actually give you money to track your sleep!).
  • Unlimited vacation policy.  If you need time off just take it; we trust you!
  • Bi-weekly catered lunches to catch up with your teammates.
  • Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)
  • Nap pods, for those days when you stayed out a little too late...
  • A full gifted bed set when you join (mattress, sheets, pillows, the works)!

 

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!

 

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