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TITLE

 

Senior Marketing Coordinator – Paid Social

COMPANY

 

Grove Collaborative

LOCATION

 

San Francisco, CA, US

Description

Grove Collaborative is a digitally native brand and direct-to-consumer e-commerce platform for natural home and personal care products. With a mission to help every family create a healthy, beautiful home, Grove offers a flexible recurring shipment model and gives each customer a personal shopper, a “Grove Guide.”
 
What makes us different
 
We are a B Corp
We are a B Corp - a group of about 2500 companies (like Patagonia and Ben & Jerry's) that prioritize social & environmental impact as well as profits. We can only do well if our community, environment, employees, and customers do well too. 
 
We sell real things to real people, and make an impact
We’re not selling to Silicon Valley & New York; Our customers are real families across the United States. We’ve helped hundreds of thousands of families make better decisions and use more sustainable products. 
We're looking for a data-driven individual to join our rapidly growing Growth team. As Senior Marketing Coordinator – Paid Social, you will manage Grove's acquisition marketing campaigns on Facebook and Instagram with monthly budgets of $1MM+. You’ll also regularly optimize our creative work with the broader team on funnel optimization to maximize performance.
 
The Role
Your main responsibilities include buying for and optimizing Facebook & Instagram Ads accounts, building out ad campaigns, executing creative and copy testing, analyzing the performance of campaigns in partnership with the Growth Marketing Manager  to strategize and increase profits. You must be self-motivated and have a passion for working online. This is not a 9-to-5 job – it is a demanding role for only the most analytical and driven individuals.

The Opportunity

    • You will manage performance-based media buying campaigns for Grove on Facebook and Instagram
    • Build ads, ad sets, and campaigns in conjunction with the strategy put in place by the Growth Marketing Manager
    • Manage the testing of creative and ad copy in coordination with the Growth Marketing Manager and the in-house creative team
    • You will own the metrics – pulling data daily and optimizing campaigns to CPA goals and will be overseeing our creative pipeline
    • As a key member of Grove’s Growth team, you will be able to make a significant impact directly through the customer acquisition campaigns you manage
    • You will work collaboratively with our Merchandising, Influencer Marketing, Retention Marketing, Inventory and Engineering teams to optimize conversion, engagement and improve campaign performance
    • Your media buying efforts will also contribute to the development of Grove’s brand – ensuring that our ad creatives, messaging and UX leave a clear and positive impression of what Grove does

About You

    • You have 2-5 years of professional experience and are comfortable working in a high-performing team in an analytical role
    • Prior performance-based media buying across any of Facebook/Instagram, Pinterest, YouTube or Google Display Network is a plus
    • You are analytical, data-driven and always try to look at the data before deciding what to test nextYou are creative and curious
    • You regularly come up with new hypotheses and are constantly testing new experiments to improve your campaigns’ performance
    • Targets don’t scare you – you find creative ways to reach your goals
    • You are comfortable collaborating closely with team members at all levels and being accountable for high-priority projects
    • You care about leaving a positive impact in the world through your work
    • Bachelor’s degree in Marketing, Design, Communications or a related field of study a plus
We are remaking the future of consumer goods and want you to join us! Everyone who works here is nice, respects everyone else, works hard, and is good at their jobs.
 
We also offer:
- Competitive compensation
- Stock options: shared success is core to our mission
- Comprehensive medical, dental, vision, life & commuter benefits coverage
- Wellness programs like quarterly massages and weekly meditation
- Free VIP Membership + 25% off every Grove order
- A shiny Mac and the other productivity accessories you need
- Flexible Paid Time Off: we care most about results, not face time
 
Let’s do this
 
We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

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