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TITLE

 

Brand Manager

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

The Uber Freight Marketing Group (UFMG) is the customer touchpoint for Uber’s Freight and logistics business.  We are the voice for millions of truck drivers and help connect them to the right loads, in the right place at the right time.  We represent the millions of shippers who want efficiency and transparency with their valuable shipments moving across the country.  We believe we can innovate our way past any obstacle. The challenges we face require thorough experimentation and execution, creativity, passion with pursuit of perfection, courage and optimism in the face of uncertainty, creative problem-solving, and tenacity in taking projects to their completion.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

We are looking for a Brand Manager for Uber Freight, who will be based in San Francisco, report to the Global Director of Marketing and turn brand strategies and plans into reality in the market.

 

The Brand Manager will work tirelessly on making sure that every aspect of the brand strategy is just right. Brand Managers need to be in contact with other departments such as Sales, Operations, Communications,and Product to ensure that projects will build the business and that the value proposition is being successfully delivered to the clients.

 

They execute on the communication strategy, working together with the Marketing Leads, Research, Sales and Operations departments to define the best channels to deliver the brand messages, ensuring they fit the value proposition guidelines in every communication.

 

The Brand Manager will need to be able to draw on the research and monitor supply chain market trends. Therefore, having a grasp of the targets, audiences and market and growth markets. What are their reactions to Uber Freight brand activities? What’s being said and how are people talking about the brand? Determining what we are measuring and monitoring in this process.

 

The Brand Manager is an owner of their projects, tracking results, adjusting plans and providing feedback and analysis on key brand activities. You are a direct partner of the Carrier and Shipper Marketing leads.  For example, what return on investment has been seen from particular activities? What has worked well for specific aspects of the brand and what lessons can be learnt from others?

What You’ll Do

  • Design and implement specific Marketing activities directed to shippers, carriers and their drivers to ensure that all business efforts are aligned to create value for them.
  • Work with Ops and CRM teams to ensure the journey is cohesive at all points
  • Develop, launch and track multi-market communication efforts across digital, offline above the line and below the line channels as well as non-traditional media
  • Collaborate with shippers  to define partnerships and ensure brand messages are relevant throughout the sales cycle and expansion process.
  • Work with in-house content and production teams, agencies and other internal areas to find and optimize the ideal channel mix as well as new non-traditional channels
  • Work with in-house design teams and agencies to develop communication materials for different targets and stakeholders
  • Measure the impact of communications to substantiate future investments in our brand
  • Pursue a deep clients understanding working together with the Marketing Research and Sales teams in the search for relevant business insights
  • Ask the right questions and build hypothesis for restaurants business growth opportunities and work with the Marketing Research team to validate them

What You’ll Need

  • Proven track record in supply chain or business to business Marketing and/or Direct Marketing expertise for client acquisition, activation, usage and retention
  • Strong skills on positioning, branding and business development
  • Proven execution excellence
  • Minimum of 8-12 years of experience within large B2B organizations but we will consider candidates with less experience if they meet our other requirements
  • Strong stakeholders management and excellent Public Relationships skills
  • Storyteller who keeps their pulse on new and emerging ways to bring the brand narrative to life

Apply for the job

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