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TITLE

 

Director of Public Relations & Communications

COMPANY

 

Ritual

LOCATION

 

Culver City, CA, US

Description

Position: Director of Public Relations & Community
Reports to: VP of Community & Partnerships
 
About Ritual
Based in sunny Los Angeles, Ritual is a health brand led by the belief that you should know exactly what’s in your vitamin and how it works. We use only the best nutrient forms and publish our sources and research for all to see—because transparency is our thing. Our mission is simple: to inspire women to feel their best, every day, through healthy, daily habits. Our team of curious skeptics is made up of world-class scientists, artists, e-comm whizzes, and straight up hustlers. We’re small, well-funded, and on a mission to reinvent an entire industry. Welcome to your new daily Ritual.
 
Essential
We are seeking a Director of Public Relations & Communications with a minimum of 6 years of PR agency or in-house experience working with a variety of consumer brands, especially in the technology, health + wellness, e-commerce and consumer goods categories. Experience working with innovative, fast-growing startups is a plus. This candidate should have extremely strong personal relationships and an impeccable reputation.

What You'll Do

    • Develop and execute creative and strategic PR timelines/OKRs and ensure objectives are achieved with minimal supervision.
    • Lead the development of pitches, press releases, talking points, key messaging, company positioning statements and other collateral.
    • Collaborate with the executive team, PR firm, as well as brand, science, community, CX, partnerships and design by developing an in-house “news room”Help secure a high volume of impactful placements in top tier outlets across print, digital and broadcast media that position Ritual as a leader in the industry and one of the most compelling companies to follow in the world.
    • Consistently secure brand features, executive profiles, and trend stories.
    • Maintain and continuously grow network of powerful turnkey media and influencer relationships.
    • Lead weekly newsroom meetings to continuously hunt for new stories across the company.
    • Communicate PR messaging and positioning to the team.
    • Ideate unique event and activation concepts and execute them.

Who You Are

    • Strategic. You are able to create fresh, compelling narratives that help define and evolve the communication strategy and positioning for the company within the industry and broader corporate landscape. You’re able to secure stake-in-the-ground pieces we want to frame on our walls as well as lifestyle pieces that make women everywhere believers.
    • Excellent communicator. You will not only need to be a confident speaker and writer, but an excellent listener too. You have a great knack for explaining complex concepts and distilling them down to their most essential messages.
    • Creative storyteller. You have advanced skill in pitch and press release writing, copy development and general excellence in written communications.
    • Strong rolodex. You possess extremely strong first-hand relationships with the top lifestyle, fashion, health+wellness and business media across print, digital, broadcast media, with an outstanding placement portfolio to showcase and a strong understanding of mainstream consumers and media.
    • Self-driven productivity machine. You are self-motivated, highly proactive and demonstrate an ability to work autonomously, taking the lead on projects and anticipating the needs of the team. You’re able to proactively create press worthy moments.
    • Resourceful. You’re adept in creative problem solving, are extremely resourceful and find creative ways to turn no’s into yes’s.
    • Research obsessed. You’re our brand’s sponge, finding and absorbing new stories across channels and working cross-functionally within the company to dig deep to find new angles. You must keep up-to-speed with current affairs and have endless curiosity.
    • Organized. You have strong planning, project management, relationship and organizational skills.
    • Strong instincts & integrity. You’re trustworthy, authentic and are able to use instinct and common sense to always represent the brand in the best possible way and ensure that we are always putting our best foot forward.
    • Team player. You have a positive attitude, excellent work ethic and strong interpersonal skills. You demonstrate the ability to work well with our internal team, external reporters and an agency team as a whole. You’re never afraid to roll up your sleeves. Your enthusiasm for what we do and why we do it manifests in every story you pitch.

What You Need

    • Education: BS/BA, preferably in marketing, advertising, communications or analytical field.
    • Experience: 6-8 years of public relations experience in a fast-paced environment. Communications strategy experience.
    • Strong relationships with influencers and celebritiesIndustry knowledge and knowledge of competitive landscape.
    • Relationships with potential partner brandsExcellent event planning and execution skills.
Why Ritual?
Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We are dedicated to creating a brand that speaks to a healthy, clean, and no B.S. lifestyle. We’re not about pseudoscience, half-truths or health fads. We are simple, effective and backed by real science. We also have some pretty great benefits & perks, including...
Equity participation
Unlimited PTO - 10 days minimum to keep you fresh“Ritual First Fridays” - Entire company works from home first Friday of each month
401k + company match (up to 4%)
3 months paid maternity/paternity leave and we cover health insurance during any additional time taken under protected baby bonding time off
Catered lunch two days per week
Specific baby days in the office and a pump room
Dog days in the office
Kombucha/cold brew on tap
Commuter benefits - $100 per month towards public transportation and Uber Pool/Lyft Line
Company offsite events
Periodic private workouts with trainers in-office
Periodic meditation sessions in-office
Homemade breakfast bagel cart in the office once a month
Stocked kitchen: food, drinks, snacks

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