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TITLE

 

Lifecycle Marketing Manager

COMPANY

 

Lumosity

LOCATION

 

San Francisco, CA, US

Description

Lumosity is a brain training program with over 85 million users and 4 billion brain games played. At Lumosity, we’re also creating new products and features that combine science, engineering and design to help people stay mentally active, develop applied skills and even practice mindfulness. We’re looking for a Lifecycle Marketing Manager who is passionate about the customer lifecycle and can develop strong understanding of our users, their behavioral data and campaign automation systems to help make the Lumosity experience rich and rewarding.

YOU ARE

    • A CRM and marketing automation expert who knows how to leverage customer data to create compelling and personalized lifecycle experiences
    • A strategic thinker who has experience delivering triggered consumer engagement and conversion campaigns
    • Driven by the opportunity to work with big data and systems necessary to deliver insightful communication to the customer
    • An excellent collaborator who works comfortably across teams and disciplines leveraging the collective talents, expertise, and insights to achieve shared goals
    • A quick learner who thrives in dynamic, fast-paced environments where passion for a great experience and consumer empathy are at the forefront of all design & development
    • Passionate about Lumosity -- you want to help evangelize our product and mission, and grow our business
    • Excited to learn and grow with a rock-star team in a beautiful office in San Francisco

YOU WILL

    • Deliver engagement-driving lifecycle marketing campaigns utilizing our new marketing automation system and CRM best practices
    • Develop a deep understanding of Lumosity’s current and potential user needs
    • Share campaign insights and best practices with cross-functional stakeholders
    • Deliver, analyze and optimize consumer lifecycle campaigns that anticipate our customers’ needs, deliver delightful experiences and grow our subscriber base
    • Collaborate cross-functionally with product, engineering, design and data science to deliver compelling new personalized customer journeys
    • Be the subject matter expert on user engagement and provide feedback loops to enhance our communication and product experiences

YOU HAVE

      • 5+ years of lifecycle marketing and CRM experience
      • Experience successfully integrating and leveraging a marketing automation/CRM system with a large database
      • Ability to develop compelling customer lifecycle campaigns from messaging and channel strategy to design and engineering requirements
      • Very strong written and verbal communication skills
      • Strong interpersonal skills with the ability to collaborate cross-functionally to achieve shared business and customer goals
      • Experience analyzing behavioral data in conjunction with user insights to produce actionable recommendations
      • Strong intrinsic motivation to create delightful customer experiences and significant business results
      • Proactive, entrepreneurial and empathetic tendencies
 
Bonus points
    • Worked with LeanPlum or similar products
    • Worked on a subscription model product(s)  

WE OFFER

    • A collaborative culture where growth from within is encouraged
    • Regular creative learning sessions, skill shares, forums, guest speakers, and workshops
    • Continuous learning budget for conferences, professional and skill development
    • Competitive benefits (options for individual and/or family medical, dental and vision plans, commuter benefits, parental leave, One Medical membership and much more!)
    • 4 weeks of paid-time off to rest, recharge and spend time with those you hold dear
    • Gym and cell phone reimbursement
    • Catered lunch 4 times a week, fully stocked kitchen & snacks, and dinner when you work late
    • Fun social events such as board game nights, work anniversary celebration, weekly happy hours, and quarterly company-wide events
    • Team lunches and off-sites (past excursions include creative retreats, cooking classes, escape rooms, and terrarium building)
    • We recognize family is important, we host a Bring Your Child to Work Day as well as other kid-friendly offsite events
    • We empower employees to give back to our community and our CSR team hosts volunteer events year round

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