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Growth Marketing Manager - Optimization



Grove Collaborative



San Francisco, CA, US


Grove Collaborative is a digitally native brand and direct-to-consumer e-commerce platform for natural home and personal care products. With a mission to help every family create a healthy, beautiful home, Grove offers a flexible recurring shipment model and gives each customer a personal shopper, a “Grove Guide.”
What makes us different
We are a B Corp
We are a B Corp - a group of about 2500 companies (like Patagonia and Ben & Jerry's) that prioritize social & environmental impact as well as profits. We can only do well if our community, environment, employees, and customers do well too.
We sell real things to real people, and make an impact
We’re not selling to Silicon Valley & New York; Our customers are real families across the United States. We’ve helped hundreds of thousands of families make better decisions and use more sustainable products.
The Role
Grove is a company that runs on data and experimentation to grow. As Growth Marketing Manager - Optimization, you will be a key member of the Growth team who’s responsible for optimizing key metrics across the business. You’ll dive into the data, craft hypotheses, and implement experiments alongside others on the Growth team. The KPIs you will be most focused on are AOV, conversion rate, and product mix.

Your Opportunity

    • You will work on a variety of projects including analyzing how product recommendations and promotions impact longer-term customer retention, implementing a new SEO strategy, and coming up with on-site tests for how we can increase sales of Grove branded products
    • You will craft hypotheses, run experiments, analyze tests, and synthesize results to the broader team. You’ll use our CMS, Optimizely X, Mixpanel, and Looker to run these on-site experiments and determine results.
    • You will own the metrics – pulling data daily, optimize our funnels, and presenting to key stakeholders
    • You will collaborate closely with our Product team to implement and measure the impact of new experiments to improve conversion
    • Over time, you will identify new opportunities for where we can improve key metrics to drive the business forward
    • As a key member of Grove’s Growth team, you will be able to make a significant impact directly through the experiments you manage
    • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee of this job. Duties, responsibilities and activities may change at any time with or without notice.

About You

    • You have 4+ years of professional experience, and are comfortable working on a high-performing team with shifting priorities
    • You’re consistently looking for how things could be improved, you’re hard-working, curious, and eager to learn
    • You are passionate about data and your first instinct when solving any problem is to see what the data says
    • You have a gut feel for how to separate signal from noise, and constantly apply the 80/20 rule to ‘sanity check’ that you are on the right path, before spending too much time pursuing a dead end
We are remaking the future of consumer goods and want you to join us.
If you join us you’ll get:
- Competitive compensation
- Stock options -- shared success is core to our mission
- Comprehensive medical, vision, dental and commuter benefits
- Wellness programs like quarterly massages and weekly meditation
- A shiny Mac and the other productivity accessories you need
- Flexible Paid Time Off -- we care most about results
We also have:
- A beautifully designed open office Located at Polk & Pine St in San Francisco near lots of delicious cafes & restaurants
- Fully stocked communal kitchen with healthy snacks and on tap Kombucha
- A cozy "quiet room" for focused work or meditation
- A handful of friendly, productivity-enhancing (...mostly) small office dogs
Let’s do this
We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

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