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Data Analyst - Marketing Analytics, Global Growth and Engagement






San Francisco, CA, US


At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.


We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the role

We're looking for an experienced data analyst to join our Marketing Data Science & Analytics team and help optimize investment decisions for Uber’s multi-million dollar marketing budget. You will be responsible for developing actionable data-driven insights across Uber’s global marketing efforts, accelerating both demand and supply growth, engagement and retention within Uber’s 600+ cities worldwide! The high-value projects you’ll work on sit at the intersection of marketing, data analytics, and our business operations. The right person has a passion for driving impact by leveraging data insights, experimentation and technology to power decisions across our organization.

What you'll do

  • Help shape the future of Uber by influencing $MM’s marketing spend every year.
  • Design and analyze large-scale experiments to optimize global user growth, engagement and value, across both our core and emerging products (e.g., rideshare, EATs, JUMP, Uber Visa).
  • Leverage big data techniques and deploy analytical solutions to identify areas of opportunity, understand customer behavior, and measure the effectiveness of our marketing levers (e.g., cross-channel ads, promotions, targeting, creatives, campaigns, etc.)
  • Define key business metrics and KPIs, track against future goals and historical performance.
  • Translate data-driven learnings into actionable insights, and communicate them to key stakeholders to power business decision-making.
  • Collaborate with marketing and finance leadership, product, engineering, design, marketplace and ops teams. Guide these teams through data-driven recommendations.
  • Participate in cross-functional project planning and business prioritization.
  • Contribute to Uber’s global expansion!

What you’ll need

  • BS/MS in Engineering, Computer Science, Math, Economics, Statistics, or equivalent.
  • At least 2 years of analytics and database experience. Previous experience in marketing analytics or adtech is a plus.
  • Excellent programming skills in SQL and either Python or R. Must be comfortable working with very large data sets.
  • Proficiency with multiple analytical and database tools (e.g., Hive, Spark, Presto, Vertica, Tableau).
  • Previous experimentation and relevant statistics knowledge (e.g. causal inference, hypothesis testing, regression, etc.).
  • Strong data visualization skills. Experience creating dashboard reporting in Tableau or a similar visualization tool is a plus.
  • Ability to explain statistical models to key stakeholders is a must.
  • Great communication and organization skills, ability to multitask and contribute as a team player.
  • Able to balance attention to detail with swift execution.
  • Hunger and drive to learn complex topics.
  • A love of data - ability to just go get the data you need and turn it into an insightful story. Knowing how to convert data into decisions without getting stuck in analysis paralysis.
  • Enthusiasm about Uber!

Apply for the job

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