Marketing - Growth Marketing at Plaid Technologies
San Francisco, CA, US
At Plaid, our mission is to empower innovators by delivering access to the financial system. Hundreds of companies such as Robinhood, Acorns, Stripe, and Venmo, and a growing number of the Fortune 50, use Plaid to seamlessly interact with consumer financial data to improve their user conversion, better assess risk, and reduce fraud. But we’re just getting started.
 
The Marketing team at Plaid is looking for an analytical marketer focused on website experimentation, funnel analysis, and performance optimization. The ideal candidate has experience in an analytics or growth role at a SaaS software company. You will leverage SQL query writing, data analysis, and data synthesis to report what’s happening, why it’s happening, and to drive change.

What excites you

    • Analyzing large data sets to understand our growth marketing funnel and identify areas of opportunity
    • Managing website conversion rate optimization experiments, analysis, and reporting
    • Designing a structured experimentation process that allows us to study cohorts of users acquired from various marketing channels, measure outcomes, and present findings
    • Creating data visualizations (e.g. dashboards) that explain the acquisition funnel and return on marketing spend
    • Opportunity to manage or learn about new marketing channels to drive traffic, new users, and revenue
    • Recommending new tools or technologies to improve our marketing stack

What excites us

    • Experience in growth or analytics at a top-tier consumer or enterprise software company
    • Having worked on full-funnel growth analytics including A/B testing, channel effectiveness, and LTV/CAC analysis
    • A sensitivity for branding and how each interaction impacts customer perception
    • Being great at distilling complex analyses into easy-to-consume business insights
    • Being excited about building a data-driven culture (and the necessary infrastructure) at a high-growth startup
    • Being highly proficient with SQL
    • Experience with growth marketing technical stack (e.g. ETL, Redshift, Optimizely, BI tools)
    • Hands-on management and optimization of customer acquisition channels: SEO, SEM, Social/Display ads; is a big plus
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keep up with the latest.

Get the latest updates from Norwest and insights into the venture capital world.