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Marketing - Lifecycle



Plaid Technologies



San Francisco, CA, US


At Plaid, our mission is to empower innovators by delivering access to the financial system. Hundreds of companies such as Robinhood, Acorns, Stripe, and Venmo, and a growing number of Fortune 50 companies choose Plaid to deliver a best-in-class experience to integrate with banks and the financial system so that they can create the next generation of applications. But we’re just getting started.
We are looking for a top-notch marketer to develop and execute our sales and customer email programs. The ideal candidate will be a storyteller - a marketing expert who can use email, in conjunction with other channels, to tell stories to engage our customers and prospects. You will focus on the entire customer lifecycle and work to impact lead progression, activation, engagement, and retention metrics across that lifecycle.
The ideal candidate has significant experience executing and analyzing the performance of marketing campaigns that drive conversions for both self-serve and sales channels, and who is excited about the opportunity to build marketing systems/infrastructure and establish processes from scratch at a high-growth technology startup.

What excites you

    • Driving improvements to our lead progression, activation, and retention metrics
    • Building automated, multi-touch, targeted customer lifecycle programs
    • Managing email campaigns including setup, testing, deployment, and reporting
    • Validating and optimizing engagement touchpoints through continuous A/B testing
    • Monitoring and reporting on the performance of our lifecycle programs

What excites us

    • Track record of success in prior Email, Lifecycle, or Engagement Marketing roles at fast growing technology companies
    • Mastery of standard email and marketing automation tools and best practices. Marketo experience a big plus
    • Experience developing and managing strategic email and marketing testing plans
    • A desire to continuously measure, iterate, and improve programs and processes. SQL proficiency preferred
    • Experience working in a fast-paced, high-growth environment where resourcefulness is important
    • Familiarity with financial services ecosystem and/or PaaS companies a plus
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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