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TITLE

 

Head of Cross-Channel Media, Rides

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

 

About the Role

 

Uber is hiring a Head of Cross-Channel Media for Rideshare. This is a great opportunity for an experienced Performance Marketer to lead a growing team to develop multi-channel customer acquisition strategies and conversion efforts for Rideshare. In this role S/He will oversee acquisition marketing in a high-growth environment using a full marketing mix.

The ideal candidate will have a proven track record of developing data-driven media strategies and tactics that drive positive ROI for e-commerce or mobile app companies. S/He will think creatively and analytically, provide leadership to a growing team, and work collaboratively across the organization including Product and Ops. Additionally, this candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit.

What You’ll Do

  • Lead the development of cross-channel (integrated) media strategies to acquire and retain Uber customers in US and Canada, ensuring that media plans across marketplaces are not only cohesive but work together
  • Provide input on models to define profitability and LTV of acquired customers, using data to refine strategy
  • Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, ad tech, and provide expertise internally to keep organization in the know
  • Partner with internal Marketing Strategy and Creative Leadership to develop integrated marketing messaging and creative execution
  • Partner with Marketing Analytics team on all campaign ad hoc analyses, which includes response tracking and campaign reporting
  • Collaborate with Product and Tech Leadership, and external vendors to build platforms and processes to enable customer targeting/segmentation, campaign execution and measurement at scale
  • Partner with Digital Channel Leads to promote cross-team collaboration and operational efficiency
  • Promote continual creative improvement and lead programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value
  • Mentor, motivate and develop the Performance Marketing Team to ensure that they are set up for success
  • Present and sell through key findings and future plans to Senior internal stakeholders
  •  

What You’ll Need

  • 10-15+ years of experience in developing, and executing massive scale data-driven campaigns
  • Must have experience in building and scaling teams
  • Fluent across all digital and offline channels
  • Must have experience working in a highly matrixed environment at a national / multi-national company
  • Both in-house and agency experience would be a plus
  • Ability to synthesize data, make data-driven decisions and balance that with the ‘art’ of media strategy
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Self-motivated and strong collaborator

Apply for the job

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