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TITLE

 

Creative Director, Moms

COMPANY

 

Minted

LOCATION

 

San Francisco, CA, US

Description

Minted is looking for a Creative Director for its Baby & Kids and Holiday businesses to join our Brand Team and who shares the philosophy that design and aesthetics are essential to effective brand communications. The ideal candidate brings digital leadership from UI to online marketing, has a proven portfolio, and has built and developed teams. This individual will thrive in a fast paced environment, understanding the need to be agile and align to retail business needs. S/he is adept at navigating both strategic information and the minute details, and ensures both are understood by a broader work team. Importantly, this person loves guiding the team and also enjoys maintaining their design skills by occasionally doing the work.
 
This position reports to the Vice President of Brand Marketing, but takes creative direction directly from Minted’s Founder and CEO. This individual will work cross-functionally with many teams across the organization, including but not limited to Marketing and Merchandising.

You will:

    • Lead the design team that delivers creative assets for Minted’s Baby & Kids and Holiday businesses in both print and digital channels.
    • Establish the creative approach and provide creative insights and leadership across all touchpoints of the Baby & Kids and Holiday businesses.
    • Raise the bar and take our visual brand to the next level. Ensure that our visual communications are on strategy, on brand, and drive results.
    • Guide the team by providing clear direction and identifying training opportunities.
    • Not only develop the strategy, but be comfortable executing as well.

You are:

    • An entrepreneurial and proactive thinker who is able to hit the ground running and manage up to leadership team expectations.
    • Able to pivot quickly and make fast decisions based on changing needs (fast twitch muscles) in a fast-paced environment, dynamic with ambitious schedules and plans.
    • Able to multitask, while still paying attention to details and executing flawlessly.
    • Not afraid of getting into the weeds and doing the work yourself if needed.
    • Adept at working across multiple channels
    • A strategic, consumer-centric thinker.  You are a superb strategic thinker who has proven the ability to identify new opportunities.  You understand consumer segments deeply and intuitively, and you naturally gravitate to the consumer when answering questions or considering strategies.
    • Results oriented.  You are most comfortable in work environments which are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.
    • A passionate customer advocate. You are ready to put the customer first and influence others across the company to think similarly.
    • Receptive to change.  You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
    • A collaborative thinker.  You enjoy an environment that has been structured for collaboration and interdependency, drawing on strong functional areas to build your business.
    • A systems thinker. You intuitively understand interdependencies, ask follow-up questions, and drive to solutions that balance the success of initiatives across revenue, quality, brand, and cost goals.

You have:

    • 12+ years of experience in design and creative direction, including managing the photography art direction and production of marketing materials. 5+ of these years in a creative leadership role.
    • Experience focusing on moms as the key consumer target.
    • Experience in online retail and/or a direct to consumer/consumer products industry.
    • Experience in managing the photo art direction.
    • Digital creative leadership.
    • Proven portfolio of exceptional work.
    • Strong understanding of the full Adobe Creative Suite.
    • Bachelor's degree or equivalent in a related discipline.
About Minted
 
Minted is a design platform whose mission it is to bring the best in independent design to consumers everywhere. The company's art, stationery, and textiles products have reached over 40 million homes worldwide.
 
Minted uses technology to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.
 
Minted is headquartered in San Francisco, CA and currently employs 350+ full-time employees plus additional temporary workers during the holiday season. The company has raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.  Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.
 
Minted is an Equal Opportunity Employer that is committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider for employment all qualified applicants with arrest and conviction records. Minted participates in the E-verify program.

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