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TITLE

 

Product Marketing Manager, Driver Experience

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

Uber's service is changing the world, but we're still just getting started. We’re seeking a small group of incredibly talented product leaders to define and execute a bold vision that will build on what Uber has brought to the world so far.  

If you join Uber Product Marketing on the Driver team, you’ll join a team of talented product managers, engineers and designers who are passionate about building products that improve and differentiate the customer experience for some of our most important customers - Drivers. Driver PMM roles require technical depth, principled problem-solving, well-honed product judgment, a commitment to maintaining a high quality bar and a mindset of always starting with the customer.  

Sound like you?  Read on…

What You’ll Do

As a Driver PMM, you will be the voice of the Driver to product, and the voice of product to Drivers. You will create marketing strategies that flow from understanding your customer, the market and the product. You’ll uncover insights and leverage them to ensure Uber builds customer-obsessed products that help new drivers feel prepared and excited to drive with Uber and inspire existing Drivers to keep driving and delivering magical experiences to their customers (riders).

The Driver Product team builds technology that enables millions of Drivers around the world to earn a livelihood. As such, Product Marketers on this team must have deep customer empathy, strong communication and storytelling skills, and the ability to develop and execute best-in-class go-to-market strategies. Candidates looking to join this team must also be highly effective at collaborating and driving alignment across organizations and with external partners, along with the ability to leverage the power of a highly cross-functional team to get things done and deliver business impact.

As a PMM working everyday with your cross functional product team, you will need to:

  1. Own the product messaging strategy and be the conduit between product and marketing teams to execute growth, early retention and re-engagement solutions across all owned and paid channels globally
  2. Develop and test tailored value props for a number of new and existing features and experiences within the Driver app
  3. Partner with data science and marketing teams to build experimentation roadmaps across key channels, including recommending and testing new communications surfaces within the Driver app
  4. Partner with UXR and design to conduct user research to inform product strategy and development
  5. Partner with product and marketing to pilot and scale successful experiments globally

What You’ll Need

  • Passion for Uber’s mission and the company’s hybrid technology & operations approach to business
  • 3-5 years marketing experience delivering successful growth, retention and/or re-engagement strategies. Previous product marketing experience is preferred
  • The ability to leverage data to influence business decisions
  • The skill to articulate the essence of products and the value they create by developing a strong messaging hierarchy and effective content strategy plan
  • The willingness and know-how to deeply understand your market, customers and competition to then integrate these insights into your product development and marketing strategies
  • An “owner” personality and “can do” attitude: You’re a true believer in the work you drive and are biased towards action
  • Solid collaboration skills: You know how to engage and mobilize multiple teams to drive execution towards shared goals

Apply for the job

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