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TITLE

 

Senior Brand Manager, Driver Strategy

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

Uber is looking for a highly talented, inquisitive and inventive mind to join the Driver Marketing Strategy team as a Senior Brand Manager in San Francisco or Washington DC. In this role, you would have the unparalleled opportunity to define and execute the strategic marketing vision for the largest workforce in the United States, empowering millions of people to earn on their terms.

 

Strategists own the strategic workflow across the Marketing team and embed deeply with partner teams to generate the most innovative, and insights-driven and marketing creative output, as well an unparalleled customer experience, with the goal of driving growth across segments and services. This function sits at the intersection of business priorities, consumers insights, and marketing, and is essential to moving the business forward. The ideal candidate will have experience generating and using business insights to set strategy, and experience unifying business objectives and customer needs.

 

If you pride yourself on being an analytical, open-minded, creative problem solver, and you thrive in a fast-paced environment, then we'd love to speak with you!

What You'll Do:

  • Bring together business & customer needs to identify growth opportunities, set strategy and define plans for a distinct area of our driver-facing acquisition, engagement and retention activities.
  • Define key messages and create integrated marketing programs and campaigns that connect with drivers and to drive brand health, customer acquisition, and retention
  • Lead and collaborate with cross-functional partners (including Product, Research, Policy, Design, Business Development and more) to bring complex, high-impact programs, experiences and campaigns to life
  • Collaborate with marketing channel partners including CRM, paid, social, and web to develop innovative, integrated multi-channel campaign strategies that maximize impact & breakthrough
  • Work with Operations, Analytics, and Data Science teams to establish and measure KPIs across all marketing campaigns and programs
  • Oversee development of driver initiatives narratives including core value props, positioning & messaging framework
  • Represent the needs of customers with cross-functional leaders to ensure goals, project deliverables, and timelines fit into the context of our broader customer narrative

 

What You'll Need:

  • 10+ years experience in building and managing consumer marketing programs with deep expertise in strategy, marketing, research/insights, operations, and analytics; brand management, product marketing, tech or consulting firm experience desired. MBA preferred.
  • Ability to problem solve through the use of frameworks, analysis, and cross functional influence.
  • Ability to manage ambiguity and guide cross-functional teams to deliver on a superior customer experience
  • Track record in leading impactful, breakthrough marketing initiatives that exceed business objectives
  • Experience unifying team members across large programs and multi-channel campaigns
  • Reliable change agent. Ability to drive change via setting priorities, motivating partners and executing on commitments.
  • Masterful at translating consumer insights to meaningful audience, messaging + creative strategy
  • A proven strategist with engaging skills in verbal, written, and visual communications.
  • Strong, demonstrated leadership capabilities and upward management with strong executive presence

 

Personal Attributes:

  • Naturally curious. You're innovative, extremely creative and constantly looking for deeper ways to approach problems and connect dots.
  • Knowledge & rigor. You believe the best answer is finding the right answer, insight or audience. You are quick on your feet and have a strategic perspective that others rely on. You know moving fast is not a reason to lower the quality bar.
  • Self-driven. You have superior organizational skills; integrity and great follow through on tasks. You don't get overwhelmed easily and prioritize ruthlessly. Strong program management skills and proven experience of managing multiple projects in a fast-paced environment, with the ability to work to tight timescales.
  • Versatile. Ability to succeed in a highly matrixed organization, understand priorities, and manage multiple tracks of business.
  • Fun. You're a charismatic people person who can talk to anyone; you're flexible, fearless, and excited to help build something awesome and share it with the world.
  • Motivated. You understand the impact of a highly satisfied, excited crew; you are slightly obsessive-compulsive about grinding away at issues.
  • A utility player. You're willing to help out wherever needed. Partnering with managers and various teams to solve problems.
  • Bold action. You drive results in a big way and can get things done in a highly matrixed and relationship-based organization.

Apply for the job

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