Director, Holiday Merchandising at Minted
San Francisco, CA, US
Minted is seeking an analytical, strategic thinker to lead merchandising for one of our biggest categories, holiday cards. This individual will be responsible for driving the highly seasonal holiday business, with a focus on top line growth. The ideal candidate intuitively understands the end-consumer, shops for this product, and loves great design, but is also extremely talented from an analytical and quantitative perspective and believes that the power of decisions must be turned over to the crowd. This person has superb business intuition, a passion for driving business results with data and analysis, strong collaboration and communication skills, and the ability to both think strategically and roll their sleeves up to get things done quickly and with limited resources. This person is energized by the peak Q4 holiday selling season; they thrive under pressure, and enjoy seeing the fruits of their labor pay off in a highly concentrated sales period.
Reporting to the VP & GM, Holiday, Baby & Kids and overseeing one merchandising associate, this is a collaborative, cross-functional category management role with significant interaction with the Business Operations, Marketing, Product Management and senior management teams. This is a great role for someone looking to build general management experience.

You will:

    • Drive revenue for one of Minted’s largest categories, working cross-functionally to achieve sales and user experience.
    • Lead year-round merchandising planning for the holiday business, including strategic planning, competitive trend analysis, and in-season holiday sales reporting and key metrics.
    • Partner with the GM, Holiday and Senior Director, Merchandising & Crowdsourcing to optimize our holiday assortment by informing merchandising decisions using data and analysis drawn from Minted’s unique crowd curation model. Ensure Minted’s holiday assortment positively represents both the “wisdom of the crowd” and the high design bar of the brand.
    • Own the performance of each sub-category of product, as well as conversion and SKU-level productivity of merchandise. Develop sub-category sales forecasts and strategies to inform assortment and pricing decisions.
    • Partner with the GM and Manager, Holiday Business Operations on consumer and competitive research to provide insight into the holiday card customer and competitors’ shopping experiences and product offerings. Shop our own and competitors’ sites and stores regularly.  Identify merchandising & assortment needs based on analytics, customer feedback and usage, competitive analysis, and research.
    • Project manage the annual holiday launch process, beginning with the holiday business strategy, all the way through to the holiday design challenge, assorting process, and onsite launch.
    • Analyze real-time performance in-season to identify areas of risk and opportunity, and rapidly develop plans to address.
    • Partner with the Artist Relations team on recruitment and retention of artists in the category.
    • Collaborate with Product Management team on merchandise-related A/B testing plans to drive conversion, feature uptake, and ATV.
    • Partner with the Director, Onsite Merchandising to build and manage analytics around category page engagement, conversion, filter usage, and shopping behavior.
    • Coach and develop junior merchants. This role has one direct report; we also expect the Director, Holiday Merchandising to play a significant role in advancing the overall capability and leadership of the merchandising function at Minted.

You are:

    • A strategic, consumer-centric thinker.  You are a superb strategic thinker who has proven the ability to identify new opportunities.  You understand consumer segments deeply and intuitively, and you naturally gravitate to the consumer when answering questions or considering strategies.
    • Results oriented.  You are most comfortable in work environments which are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.
    • A passionate customer advocate. You are ready to put the customer first and influence others across the company to think similarly.
    • Receptive to change.  You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
    • A collaborative thinker.  You enjoy an environment that has been structured for collaboration and interdependency, drawing on strong functional areas to build your business.
    • A systems thinker. You intuitively understand interdependencies, ask follow-up questions, and drive to solutions that balance the success of initiatives across revenue, quality, brand, and cost goals.
    • An outstanding leader. You speak up when needed and resolve contradictory demands and timelines in order to lead a team and deliver against the company vision and goals.
    • A born communicator. You create common knowledge, generate buy-in and influence stakeholders and senior management towards recommended decisions.
    • Hands-on. We have a small analytics team at Minted and expect business owners to pull their own data and drive their own analysis.
    • Thrives under pressure. You can flex fast twitch muscles and meet aggressive timelines.

You have:

    • At least 2 years of investment banking or management consulting experience (required).
    • An MBA (required).
    • 7+ years of business experience, with ideally some experience in or exposure to retail, E-Commerce, or consumer products businesses.
    • A passion for shopping and design. Curious about design trends and excited about unlocking the creativity of our independent artists.
    • Outstanding Excel skills (top 5%).  Able to and loves building their own models.
    • A clear understanding of financial retail measurements and how to impact them. Experience in ecommerce and understanding of ecommerce performance metrics and conversion drivers is a plus.
    • A proven track record in driving results. Owns complex problems and delivers results regardless of impediments and resourcing.
    • Superb analytical skills.  Loves data and is able to analyze a problem, use data to articulate a recommendation, and take action accordingly.
About Minted
Minted is a design platform whose mission it is to bring the best in independent design to consumers everywhere. The company's art, stationery, and textiles products have reached over 40 million homes worldwide.
Minted uses technology to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.

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