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TITLE

 

Senior Associate, CRM

COMPANY

 

Udemy

LOCATION

 

San Francisco, CA, US

Description

ABOUT THE ROLE:
We’re looking for a highly motivated and creative problem solver to join our CRM (Customer Relationship Management) Strategy team. Our team's mission is to create the best user experience via Udemy’s owned marketing channels, drive growth and engagement through promotions, and to deliver results in an efficient and sustainable manner.
Reporting to Manager, CRM Strategy, you’ll be responsible for deeply understanding students’ needs and pain points, building and operating campaigns, conducting marketing experiments, and assisting development of lifecycle programs to improve customer retention and loyalty.
 
ABOUT YOU:
As a member of our cross-functional CRM marketing team, you have a strong attention to detail, operational intuition, and bias towards execution. You also have a customer-first approach with deep empathy and curiosity for users’ needs, motivations, obstacles, and barriers in order to build personalized customer journeys with Email and Marketing Channel partners, Product, Brand, and Data Science.
If you’re passionate about owning end-to-end execution, driving user engagement, and using data to drive high-impact projects, this is the role for you.

Here’s what you’ll be doing:

    • Using Udemy’s tools, build and launch promotional campaigns to student customers
    • Creating and utilizing QA process for ensuring campaigns launch on time, without error
    • Collaborating with Product team to improve Udemy’s deals engine, enabling more sophisticated campaign targeting
    • Partnering with brand and product marketing teams to develop and execute in-product messaging via lifecycle and promotional campaigns
    • Building upon existing customer segmentation to find meaningful points in the customer journey
    • Creating and optimizing CRM strategies to thoughtfully connect students to valuable products, features, or lifecycle moments
    • Measuring, analyzing, and optimizing onsite campaigns and lifecycle programs
    • Partnering with Data Science team to conduct marketing experiments on an ongoing basis
    • Working with Product, Engineering, Brand, and Data Science to assist in improving marketing sophistication through automation and personalization

We’re excited about you because you have:

    • 2 years work experience in marketing, product, or operations
    • Demonstrated ability to independently execute a detail-oriented process, including QA, identifying and troubleshooting issues, etc..
    • Experience with A/B and Multivariate test design and implementation a plus; desire to learn essential
    • Creative problem-solving skills to anticipate, troubleshoot, and find effective solutions
    • Excellent project management and organizational skills
    • Strong drive to work cross-functionally
    • Ability to work autonomously and take ownership of projects while meeting key priorities and tight deadlines
    • Experience with CRM systems, ESPs (Email Service Providers), and Push Notification systems a plus
    • Experience with SQL a plus
    • International/localization experience a plus
ABOUT UDEMY
We believe anyone can build the life they imagine through online learning. Today, more than 30 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
 
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), and São Paulo (Brazil).

 

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