ABOUT THE ROLE:
We're looking for an email marketing wizard who is passionate about email marketing strategy and an excellent executional problem solver who get things done. You’re an exceptionally analytical, strategic, and technical marketer who wants to grow our email marketing channel.
This person will be responsible for planning, developing and managing the implementation of our innovative instructor email marketing campaigns and templates that will be used across the team in our ESP.
Here are some challenges waiting for you:
-How do we automate a complex program of emails, tailored to our instructors’ interests and actions, so that we show them the right opportunities at the right time?
-How do we build the data architecture in our ESP to be synchronous with our production databases, allowing us to send a completely personalized email to instructors with the push of a button?
-How do we ensure that our emails perform beautifully across browsers, devices and the world?
-How can we use video or interactive elements to drive higher engagement with and conversion from our emails?
-How do we build innovative features in our emails that will wow our instructors and motivate them to do more with Udemy?
We believe anyone can build the life they imagine through online learning. Today, more than 30 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), and São Paulo (Brazil).