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TITLE

 

Head of Creative Production - Growth

COMPANY

 

Grove Collaborative

LOCATION

 

San Francisco, CA, US

Description

The Growth team at Grove Collaborative is staffing up a Creative Production team to support its expanding content and creative needs. We’re looking for an ACD (Associate Creative Director) level storyteller with extensive production experience  who can build a team that produces marketing assets to support the company’s performance marketing channels while also balancing brand objectives for the marketing team.
 
Assets/deliverables include but are not limited to: video (acquisition ads and brand content), digital banners & email assets.  As Grove helps families make the switch to natural & eco-friendly household essentials, strong creative and storytelling are core to our mission and at the heart of our brand.
 
You’ll report into the SVP, Consumer Marketing, and you’ll work collaboratively with all of the leaders of the various marketing functions (acquisition marketing, retention marketing, social/influencer marketing & analytics), as well as our centralized Creative & Brand team.

Your Responsibilities

    • Hire & manage a team of on-staff & freelance creative production specialists (videographers, video editors, directors, visual design/production, art director, copywriter, etc.)
    • Own the final work product that ships - is it as good as it could be, does it align with performance and brand goals & is it delivered on schedule & on budget?
    • Adopt the brand voice & aesthetic and tone and become a steward of it
    • Develop repeatable playbooks for various types of content: scripted influencer videos shot on location, modular video shoots/asset library development, product FAQ/overview videos, etc.
    • Use data to inform what kinds of content to lean into, and how to iterate content that is under-performing

About You

    • 7+ years of experience in a content product/creative field
    • Fluent understanding of the creative process in a consumer marketing context
    • Experience building a team and supporting multiple different business objectives at once - ideally in house at a brand or at an agency supporting a large client
    • Experience with CPG, ecommerce and/or natural or sustainable brands a major plus
    • Strong project manager - you deliver most of your work on time and on budget
More about Grove
Grove Collaborative is a digitally native brand and direct-to-consumer e-commerce platform for natural home and personal care products. With a mission to help every family create a healthy, beautiful home, Grove offers a flexible recurring shipment model and gives each customer a personal shopper, a “Grove Guide.”
 
We are a B Corp
We are a B Corp - a group of about 2500 companies (like Patagonia and Ben & Jerry's) that prioritize social & environmental impact as well as profits. We can only do well if our community, environment, employees, and customers do well too.
 
We sell real things to real people, and make an impact.
We’re not selling to Silicon Valley & New York; Our customers are real families across the United States. We’ve helped hundreds of thousands of families make better decisions and use more sustainable products.
 
We treat our team well
Competitive compensation
Stock options -- shared success is core to our mission
Comprehensive medical, vision, dental and commuter benefits
Wellness programs like quarterly massages and weekly meditation
Flexible Paid Time Off -- we care most about results
Fully stocked communal kitchen with healthy snacks and on tap Kombucha
A handful of friendly, productivity-enhancing (...mostly) small office dogs
 
Let’s do this
 
We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.
 
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Talent@grove.co.

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