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Sales Development Representative






Pittsburgh, PA, US


The Opportunity:

This position will be based in Pittsburgh, PA only.  

As an SDR at Turnitin, you will drive sales by identifying, engaging and qualifying leads. You will prospect for leads and reach out to qualify them over email and phone. You will be asked to think creatively about finding potential leads, as well as leverage traditional lead generation techniques in order to build the top of the sales funnel and transition leads to our account executives. The SDR will prospect into new school districts and higher ed institutions where Turnitin’s products and services can be of benefit. This role is important for increasing the effectiveness and success of the Sales team.

Under the leadership of the SDR lead, you will qualify incoming leads for follow up by field and inside sales staff in a lead development role, and you will also actively prospect into territories as directed to generate new leads. This is a revenue generating position where you will share in the success of new customer acquisitions.


  • Follow up on all assigned incoming leads for qualification and nurturing

  • Create campaigns and actively prospect into territories as directed to generate new leads

  • Become well-versed in the company’s products and services as well as the latest offerings, upcoming trainings and events, and other customer-facing opportunities and effectively communicate Turnitin’s products and services to prospective customers and final decision makers

  • Manage detailed prospect and customer account lists; log/track progress of leads using both marketing and sales automation tools (Pardot/

  • Schedule appointments and generate revenue opportunities by contacting current or prospective customers

  • Analyze needs and interests of potential customers to determine the appropriate products and present qualified leads to outside sales representatives

  • Execute call plans using a variety of communication channels including social media, email and phone

  • Manage/report success on real measures of engagement with clients and prospects

  • Project Turnitin’s core values to customers and the community

  • Develop personally and professionally through technical, competitive and sales skills knowledge

  • Achieve or exceed monthly quotas of qualified leads


Required Skills:

  • 2+ years sales, or lead generation and development experience

  • Education technology experience preferred

  • Excellent written and verbal communication skills, including the ability to explain complex concepts clearly and have unstructured conversations without a script

  • Highly motivated, self-starter who can manage a variety of contacts systematically, qualifying them while building a greater understanding of the customer

  • Keen ability to maneuver past gatekeepers and move from influencers to decision makers

  •  Ability to occasionally travel outside of geographical territory for purposes of attending conferences, training sessions and/or area meetings

  •  Experience using Salesforce CRMs


Additional Information


  • Competitive salary and commission package
  • Pension
  • Expensed travel
  • Mobile/Laptop

Please no agency submissions or calls. Send resume and cover letter to  ------

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status, domestic partner status, AIDS or HIV status, height, weight, or association with members of a protected class.

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