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TITLE

 

Content Marketing Manager

COMPANY

 

6 River Systems

LOCATION

 

Waltham, MA, US

Description

This is an exciting opportunity if you are interested in taking your education and content experience to the next level. This position will have a real impact on the development of our marketing strategy and lead generation. You will collaborate across disciplinary lines on a small team.

 

Key Activities:

 

Be part of a high-energy, high-performing team that develops content to generate leads and pipeline for the sales team

Design the demand generation playbook. Develop thematic, integrated marketing campaigns and the supporting content team that drives pipeline and awareness for 6 River Systems

Continuously research and leverage new distribution channels, and manage content partner relationships

Manage all aspects of the email marketing, including planning, copywriting, testing, and reporting

Design and execute a lead nurture strategy that generates pipeline, resurfaces leads and accelerates opportunities

Create compelling, conversion-focused landing pages for content, webinars and events that drive qualified leads

Develop and manage an A/B testing schedule. Implement learnings to continuously optimize email, landing page and social performance

Position Requirements:

 

Demonstrated ability to work in rapidly changing startup environment

Strategic and tactical skills, with ability to develop strategic marketing plans and roll up your sleeves to make them happen

Self-starter, master collaborator and skilled project coordinator, with experience managing projects with tight deadlines and multiple stakeholders

Excellent written and verbal communication skills; Organization and time management skills

Bachelor’s degree

Experience in retail, logistics, or supply chain is a plus

 

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