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Product Manager - Optimization - AdTech






San Francisco, CA, US


At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.


We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About The Role


AdTech uses data and insights to optimize advertising spend and grow Uber’s business. In this role, you will be building a platform to measure efficiency of advertising channels, and optimize budget allocation across advertising channels for maximum efficiency. The budget optimization platform will use Marketing Mix Models to optimize hundreds of millions of dollars in advertising spend. We expect the Product Manager to be highly technical and data-oriented, i.e. able to jam with Engineering and Data Science to make decisions and set a vision that meets our product and business needs.

What You'll Do


  • Work with the marketing team to understand processes and tools for budget allocation
  • Understand current budget optimization frameworks and data science models
  • Create wireframes for budget allocation tool
  • Collect requirements from regional marketing teams (travel may be required) and roll out the product to all regions
  • Use data to ship adtech products that translate into scalable and global business impact
  • Drive cross-functional team to set qualitative objectives and quantitative goals
  • Develop a vision and roadmap, plan deliverables, design and launch products
  • Clearly communicate plans, insights, data and results to executives, other product teams, cross-functional teams such as marketing, operations, finance
  • Evangelize products within global organizations including marketing, ops, finance
  • Monitor and measure launched products and use data for product refinement
  • Internalize Uber’s mission and AdTech team’s mission and objectives
  • Collect data, evaluate opportunities and make prioritization
  • Work with cross-functional team (engineering, data science, etc.) to ship quality products

What You'll Need


  • Minimum of 8 years of product management, engineering, operations, program management, or marketing experiences, with at least 5 years of product management experience
  • Experience building products from zero to first release
  • Basic understanding of data science models, architecture, and common frameworks
  • Experience applying Machine Learning / statistical inference technologies to a variety of complex problems is highly preferred
  • Understanding of big-data processing pipelines (over Hadoop or similar technologies), distributed data stores, and distributed file systems
  • Prior working experience building an ad targeting platform
  • Knowledge of database architecture/schema
  • Computer science undergraduate degree
  • SQL proficiency
  • Deep analytical expertise

Bonus Points


  • Prior experience working in or with marketing technologies
  • Prior experience working on global projects, or in an international setting
  • Knowledge of marketing mix modeling tools


About the Team


The AdTech team helps Uber spend global marketing budget to maximize impact on Uber’s business.

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