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TITLE

 

Sr. Market Research Manager, Uber Eats Brand

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

As a senior market research manager dedicated to the The Eats team you will be responsible for owning global market research projects that inform the future direction and help to measure the impact of our brand efforts.

You’ll be in charge of designing, executing and delivering high-impact primary research, both quantitative and qualitative, and synthesizing this with secondary research and other data sources to find opportunities and inform communications for the brand.

What you’ll do

  • Initiate, lead, and execute market research and insights pertaining to the needs of Eaters, with a specific emphasis on global brand tracking initiatives.
  • Determine high priority business questions and execute on research to establish brand fit, shape positioning and messaging, and provide insights for campaigns and initiatives.
  • Drive qualitative research by drafting discussion/interview guides and handle end-to-end project set-up and execution
  • Institute best practices among vendor partners in quantitative survey design
  • Lead the translation of insights into a culturally-relevant strategies, opportunities and value propositions, and articulate implications and impacts for brand, product, technology, and service platforms.
  • Work with the leaders of various brand and marketing initiatives to ensure user insights are built into decision-making processes
  • Ensure consistency of insights across all brand initiatives and global markets

What you'll need

  • A true passion for Uber’s mission and the company’s hybrid technology / operations nature. Demonstrated understanding of how the business works.
  • Unbounded curiosity and an interest in focusing on making the lives better for consumers of delivery services, couriers, and restaurant partners
  • At least 6 years experience running quantitative and qualitative research product development, brand positioning, message development and creative optimization. Ideally, with global brand tracking experience.
  • Strong collaborator with cross-functional teams (brand, marketing, product, UXR, tech, etc.) as well as external ad and research agencies.     
  • Ability to execute quantitative research from questionnaire design, fielding, analytics, and reporting but also able to pull together higher-level critical thinking.
  • Outstanding communication and presentation skills; experience presenting to executive leaders and key stakeholders. A proven track record of using insights to influence executives and colleagues.
  • Extremely organized with strong attention to detail.
  • Nice to have:  Ability to extract data from a database (e.g. using SQL) to run behavioral analysis along with survey data, building dashboards and/or experience closely collaborating with teams who do so.
  • Nice to have: both client and vendor/agency experience, with very strong vendor relationships 

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