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TITLE

 

Sr. Market Research Manager, Uber Eats US&C Campaigns

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

You will be responsible for managing research for Global and US&C campaigns. You will work closely with our Eats brand lead to help shape the brand, and work on defining the audience, positioning, messaging, creative testing, and campaign tracking. You will work closely with Global research leads to create consistent best practices in supporting the creative process from campaign design brief, to optimizing successful marketing campaigns

You’ll be in charge of designing, executing and delivering high-impact primary research, both quantitative and qualitative, and synthesizing this with secondary research and other data sources to find opportunities and inform communications for the brand.

What You’ll Do

  • Initiate, lead and execute all market research and insights pertaining to successful marketing campaigns for food delivery customers, restaurant co-marketing, and couriers
  • Support with research all elements of the marketing process from creative brief development to results measurement. Work closely with our Eats brand lead to help shape the brand, and work on defining the audience, positioning, messaging, creative testing, and campaign tracking
  • Drive qualitative research by drafting discussion/interview guides and handle end-to-end project set-up and execution
  • Institute best practices among vendor partners in quantitative survey design
  • Work cross functionally with marketing strategy, CRM, advertising partners and media teams to build campaign learning and measurement plans
  • Partner with data science to develop hypotheses and test and measurement plans, to design and execute experiments to achieve marketing objectives and drive marketing effectiveness
  • Ensure consistency of insights across all brand initiatives and global markets

What You’ll Need

  • A true passion for Uber’s mission and the company’s hybrid technology / operations nature. Demonstrated understanding of how the business works.
  • Unbounded curiosity and an interest in focusing on making the lives better for consumers of delivery services, couriers, and restaurant partners
  • At least 6 years experience running quantitative and qualitative research for new product development, brand positioning, message development and creative optimization
  • Strong collaborator with cross-functional teams (brand, marketing, product, UXR, tech, etc.) as well as external ad and research agencies    
  • Ability to execute quantitative research from questionnaire design, fielding, analytics, and reporting but also able to pull together higher-level critical thinking
  • Outstanding communication and presentation skills; experience presenting to executive leaders and key stakeholders
  • Extremely organized with a strong attention to detail
  • Nice to have: Ability to extract data from a database (e.g. using SQL) to run behavioral analysis along with survey data, building dashboards and/or experience closely collaborating with teams who do so

Apply for the job

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