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TITLE

 

CRM Marketing Manager, Restaurants

COMPANY

 

Uber

LOCATION

 

New York City, NY, US

Description

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

This is a unique opportunity to be a part of Uber Eats' growing CRM team and drive immediate impact. In this role, you'll be responsible for developing end-to-end Courier CRM strategies to acquire new partners, and continually engage and retain them throughout their lifecycle.

 

You'll own planning and lifecycle campaign creation from strategy brief to sharing post campaign results, all with support from your cross-functional counterparts.

 

About the Team

CRM is where user relationships, loyalty and brand affinity are built through data-driven marketing. CRM allows Uber to develop long-term relationships with established and new customers while helping streamline business performance.

 

Our mission is to build lasting relationships with our restaurant partners by communicating the right message at the right time – all so that we can build long term loyalty, trust and increase LTV.

What You’ll Do
  • Responsible for developing and executing end-to-end CRM strategies to acquire new restaurants, and continually engage and retain them throughout their lifecycle.
  • Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize restaurant retention and acquisition.
  • Manage creation and execution of email marketing campaigns that deliver against business goals for assigned work flows.
  • Establish, report on, and improve KPIs for all campaigns / communications.
  • Act as a key partner to the business as the voice of the customer and CRM best practices expert.
  • Collaborate with data science, market research & marketing analytics teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing.
  • Work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools.
  • Work closely with market research & insights teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing.
  • Play-booking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world.
  • Partner with our product, operations, communications, and business development teams to ensure communications are on-brand and impactful.

 

What you'll need

  • Minimum of 3 - 5 years experience in the customer marketing, customer communications, or the customer engagement space (B2B preferred).
  • A track-record of demonstrable business results through testing and deploying effective marketing campaigns across different channels.
  • Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
  • A self-starting attitude, ready to embrace opportunities to make an impact without needing to be told.
  • Ability to thrive in a fast-paced, collaborative team environment.
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
  • Experience with A/B testing, messaging, and post-campaign analysis.
  • A bachelor's degree or equivalent experience.

Apply for the job

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