Director, Integrated Marketing Communications, Wedding at Minted
San Francisco, CA, US
Reporting to the Vice President of Brand Marketing, the Director of Integrated Marketing is responsible for ensuring all wedding-focused marketing is on message, on time, and broadcast through the right marketing channels. This role will formulate content stories that tell the Minted brand or product story in a highly relevant, inspirational, and elevated manner.
 
This role will be highly cross-functional, partnering with all brand and marketing channel owners, and working across Business Operations, Brand and Design teams, Artist Relations, Merchandising, etc., and provides broad exposure to a variety of levels across the company.  

You will:

    • Be a key originator of marketing stories that marketing channels will piggyback onto. You will collaborate with the Creative Director to brainstorm and refine these ideas, as well as with Business Operations to ensure the content stories are speaking to the strategies set behind the launch or brand moment.
    • Lead all integrated marketing campaign planning for the Wedding category, bringing all marketing lever owners upfront to build plans together, allowing them to discover synergies between ideas, make ideas bigger and better, and present a holistic consumer view.
    • Ensure complete understanding and follow-through by all marketing channel owners of approved Product Marketing strategy and plan (e.g., consumer target, approved marketing messaging hierarchy, creative notes, etc.)
    • Based on the overarching idea of the campaign, understand strengths/weaknesses/insights of each marketing channel, and collaborate with marketing channel owners. Determine which marketing channels should play and what type of content should be created, helping the creative team prioritize where their efforts should be spent.
    • Work very closely with the Business Operations team to understand the marketing timeline and cadence, customer insights, and business goals for each campaign and ensure you and the broader marketing team have what is necessary to craft an integrated and comprehensive strategy.
    • Ensure all campaigns come from the approved strategy, with distinct marketing plans and levers depending on the strategy. Ensure all marketing levers, from print to PR to digital, align to approved value propositions and marketing messaging hierarchy, as well as approved creative direction.
    • Lead the campaign hindsighting, bringing together all marketing lever owners and designers to discuss the results, what worked, what didn’t, etc. Report findings out to relevant stakeholders, including leadership. Encourage learnings to be applied for next year and/or in an upcoming campaign.
    • Take an active role in inspiring the broader team through reviewing and monitoring competitor work, staying abreast of current events and current marketing trends/themes, reading business journals, or through any other means of information and inspiration gathering.

You are:

    • A strategic, consumer-centric thinker. You are a superb strategic thinker who has proven the ability to identify new opportunities.  You understand consumer segments deeply and intuitively, and you naturally gravitate to the consumer when answering questions or considering strategies.
    • Results oriented.  You are most comfortable in work environments which are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.
    • A passionate customer advocate. You are ready to put the customer first and influence others across the company to think similarly.
    • Receptive to change.  You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
    • A collaborative thinker.  You enjoy an environment that has been structured for collaboration and interdependency, drawing on strong functional areas to build your business.
    • A systems thinker. You intuitively understand interdependencies, ask follow-up questions, and drive to solutions that balance the success of initiatives across revenue, quality, brand, and cost goals.
    • Able to pivot quickly and make fast decisions based on changing needs (fast twitch muscles) in a fast-paced environment, dynamic with ambitious schedules and plans.
    • Unabashed about asking for information/updates, as well as being comfortable with quickly disseminating necessary information to a broader team.
    • Able to balance both short-term and long-term marketing planning.
    • Able to multitask, while still paying attention to details and executing flawlessly.
    • Not afraid of getting into the weeds and doing the work yourself, if needed.
    • Highly collaborative in working style and an effective communicator.
    • Self-motivated, resourceful and creative mindset.
    • Passionate about e-commerce, customer experience, and driving innovation.
    • Comfortable presenting to and speaking with large groups.
    • Comfortable with having difficult conversations.

You have:

      • 8-10 years of experience in integrated marketing, brand strategy, merchandising, e-commerce, or related consumer-focused role.
      • A passion for brand and product storytelling, with heavy experience in synthesizing data and creative content into cross-channel strategy.
      • Strong project management skills, being detail-oriented, timely, and being able to identify dependencies to drive projects to completion.
      • Experience with Brides as a consumer target strongly preferred - an understanding who/where is the customer, what excites/delights them, how to speak to them, what marketing works and what does not, what are some driving trends for the wedding industry, etc.
      • Experience in online retail and/or a direct to consumer/consumer products industry.
      • Strong skills/facility with Google Sheets, Docs, & Presentations.
      • Bachelor’s degree required, MBA a plus.
 
About Minted
 
Minted is a design platform whose mission it is to bring the best in independent design to consumers everywhere. The company's art, stationery, and textiles products have reached over 40 million homes worldwide.
 
Minted uses technology to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.
 
Minted is headquartered in San Francisco, CA and currently employs 350+ full-time employees plus additional temporary workers during the holiday season. The company has raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.  Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.
 
Minted is an Equal Opportunity Employer that is committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider for employment all qualified applicants with arrest and conviction records. Minted participates in the E-verify program.

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