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TITLE

 

Senior Manager of Marketing Events

COMPANY

 

Exabeam

LOCATION

 

San Mateo, CA, US

Description

Reporting to the Director of Demand Marketing, the Senior Manager of Marketing Events will own the company's overall event strategy, event production, logistics, budget management, vendor management, and promotional plan. Success will require close partnership across Sales and Marketing leadership to define the appropriate event strategy for driving pipeline goals and customer expansion. You will build a team of direct reports and agencies and will be supported cross-functionally by the Marketing team. The position will be located at Exabeam HQ in San Mateo and will also require travel around the globe. 

Responsibilities:

    • Drive the global strategy of all event related programs, including sponsorships at large-scale tech industry events, annual Exabeam user conference and regional user groups, field and partner-led events, and Exabeam hosted roadshow events
    • Build a team of event managers, responsible for a variety of customer-facing field events
    • Oversee event budget ensuring tight control of expenses
    • Establish event success criteria and evaluate results against KPIs to ensure return on investment
    • Collaborate cross-functionally while working with vendors, partners and customers to build strong event support teams and meet deliverables
    • Guide creative and promotional approach, including developing pre-and post-show promotion, event-related materials, booth design, giveaways, etc.
    • Streamline event systems and operations to reduce costs and improve efficiencies
    • Present pre-event briefings and post-event recaps to Marketing leadership and broader Exabeam teams to ensure all are properly prepared for events and understand key results
    • Provide clear direction to direct reports as it relates to roles and responsibilities, career development and growth opportunities

Required Skills:

    • 5-10 years event management experience both international and domestic
    • 2+ years management experience required
    • Solid project management skills. Ability to manage multiple priorities under tight deadlines, in a fast-paced environment with competing priorities and last minute changes
    • Excellent interpersonal skills and ability to interact with executive leadership and Exabeam teams
    • Ability to manage up on tasks and communicate out to the team, knowing when to ask for help

Additional Requirements:

    • Willing and able to travel as required (approximately 30% - 50%)
    • Salesforce knowledge, preferred
Exabeam is privately funded by Aspect Ventures, Cisco Investments, Icon Ventures, Lightspeed Venture Partners, Norwest Venture Partners and well-known security investor Shlomo Kramer. For more information, visit https://www.exabeam.com or follow us on Twitter @exabeam.   

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