VP of Growth Marketing at Ritual
Culver City, CA, US
About Ritual
Based in sunny Los Angeles, Ritual is a health brand led by the belief that you should know exactly what’s in your vitamin and how it works. We use only the best nutrient forms and publish our sources and research for all to see—because transparency is our thing. Our mission is simple: to inspire women to feel their best, every day, through healthy, daily habits.Our team of curious skeptics is made up of world-class scientists, artists, expert marketers and strategists. We’re well-funded, growing quickly and on a mission to reinvent an entire industry. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.
Ritual is looking for a creative and analytical VP of Growth Marketing that lives and loves the cutting edge of growth marketing but also has the brand front of mind. This person will be responsible for scaling current channels and generating new opportunities to grow the business. We need a highly strategic thinker who is also excited to execute on unique campaigns that will allow Ritual to attract new customer segments. This is an extremely important hire for Ritual, and will lead company-wide growth initiatives.

What You'll Do

    • Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
    • Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products.
    • Own and efficiently scale a multi-million dollar budget, allocating spend and optimizing a blend of channels to hit growth targets efficiently. While thinking long term and being resourceful.
    • Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
    • Manage an existing growth team of 3, while consistently evaluating new ways to increase efficiency and grow the team.
    • Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.
    • Coach and develop and recruit channel managers, own communication across executive level and partner teams.
    • Partner with digital product and engineering and data science to create differentiated solutions that leverage performance media and/or new innovations in marketing technology.

Who You Are

    • Big picture. Growth at Ritual is holistic and expands far past just acquisition and performance marketing.
    • Brand-focused. We work hard to maintain a specific brand mission, this role needs to have that front of mind at all times.
    • Experimental. We are looking for non-traditional thinkers, tinkerers, testers, and artists.
    • Collaborative. This position will work across all departments, specifically creative, engineering, and finance.
    • Forward Thinking. You don’t only rely on what worked in the past, you prefer to see around corners and plan for the future.

What You Need

    • Education: BS/BA in marketing, quantitative, analytics-related fields. Equivalent experience also accepted.
    • Experience: 8+ years in fast-moving, direct-to-consumer environments focusing on growth, acquisition and performance marketing.
    • Experience with a direct-to-consumer, subscription business is a huge plus, but not required.
    • Significant experience buying and executing on traditional/offline channels (i.e. television, OTT, podcast, radio, direct mail, etc.
    • Experience managing large yearly budgets ($5M+), while still maintaining a scrappy startup mentality.
    • Significant expertise in managing and implementing marketing plans with complex customer journey/multi-channel across digital and offline channels.
    • Experience evaluating and implementing new attribution tools/vendor relationships. Have worked with/managed multiple agency relationships.
    • You understand the agency landscape and have recommendations from day one.
Why Ritual?
Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We’re not about pseudoscience, half-truths or health fads. We are simple, effective and backed by real science. We also have some pretty great benefits & perks, including...
Equity participation
Unlimited PTO - 10 days minimum to keep you fresh“Ritual First Fridays” - Entire company works from home first Friday of each month
401k + company match (up to 4%)
3 months paid maternity/paternity leave and we cover health insurance during any additional time taken under protected baby bonding time off
Catered lunch two days per week
Specific baby days in the office and a pump room
Dog days in the office
Kombucha/cold brew on tap
Commuter benefits - $100 per month towards public transportation and Uber Pool/Lyft Line
Company offsite events
Periodic private workouts with trainers in-office
Periodic meditation sessions in-office
Homemade breakfast bagel cart in the office once a month
Stocked kitchen: food, drinks, snacks

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