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TITLE

 

Performance Marketing Manager

COMPANY

 

Torch Leadership Labs

LOCATION

 

San Francisco, CA, US

Description

Support Torch’s go-to-market strategy by owning the execution of our paid, social & programmatic channels and optimizing performance to drive leads and meet our revenue goals. 

Objectives

    • Establish, manage, and report on core KPIs for each channel, including but not limited to SEO, SEM, and paid social
    • Run lean experiments to test, iterate, learn and scale channels as well as key partnerships
    • Analyze channel performance and optimize budget accordingly
    • Manage paid advertising budget across channels to drive leads into the top of our funnel
    • Collaborate closely with our brand, content, and product teams to ensure alignment and maximize business outcomes
    • Collaborate with in-house designers and content creators to produce creative for campaigns (i.e. social ads, landing pages, eBooks, videos)
    • Provide strategic input into go-to-market strategy, including identifying opportunities to launch new channels for user acquisition and/or pursue growth marketing activities

Competencies

    • 5+ years of experience managing performance-focused paid acquisition campaigns
    • Deep knowledge of campaign management software for relevant channels, including Google AdWords, Facebook Business Manager, Twitter Analytics, and Linkedin Campaign Manager
    • Highly quantitative and comfortable analyzing data and drawing actionable insights to inform strategic direction
    • Ability to make a big impact with small budgets
    • Track record owning and reporting on quantifiable KPIs
    • B2B SaaS background preferred
    • Experience with Hubspot, Salesforce, Google Analytics, or other sales and marketing software preferred
    • Coaching experience: Has been a recipient of coaching or currently performing professional services as a coach. If no coaching experience, having received therapy would be a plus.
    • Agile mindset: Familiar with lean startup methodology; able to apply that knowledge to participate in software development and his/her personal leadership development.
    • Healthy performance mindset: Has a strong work ethic and driven to perform at the highest level. Balances physical and mental health in order to perform at such a level and supports healthy performance mindset in others.
    • Able to exhibit cultural competence in terms of race, gender, sexual orientation, spirituality and socio-economic backgrounds.
    • Strong belief in the Torch mission: This needs to be a person who is deeply committed to personal growth, embracing mental health, coaching, meditation etc. for the purpose of personal development. Torch is no typical technology company, we are trying to build better leaders through our service. Our marketing manager.
 
 
Torch is a leadership development platform that combines the best executive coaches with software to help managers grow into great leaders. Backed by top tier investors, Torch is a fast growing, mission driven startup made up of psychologically oriented people who are passionate about helping leaders achieve their potential. As part of the product team, you will will drive a variety of science and research initiatives geared toward creating the next generation of leadership development tools. Torch's platform provides coaches, their clients, and our corporate customers with actionable insights into client and organizational strengths and challenges, helps coaches and clients set goals and develop action plans for development, and tracks goal progress via feedback from colleagues. 
 
We believe leadership matters. It’s not a vague, aspirational buzzword, but rather a well-defined set of competencies that has deep impact on the effectiveness and health of organizations. Healthy organizations lead to happy team members. They export their well-being to their stakeholders and to society in general.
We believe that people are the foundation of any product. While that sentiment is common to hear, it’s rare that people receive the resources they deserve.
 
We’re building our team to move the world (and ourselves) toward greater leadership. If that sounds worthwhile to you, join us.

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