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TITLE

 

Head of Rider CRM

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

About the Role

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

In this role, you'll be responsible for the quality and impact of all communications our riders receive across email, SMS, and push notifications, and in-app messaging. You'll have the support of a dedicated design, copy, operations, and analytics team and the ability to partner with product and engineering to bring complex, high-impact new campaigns to life in a way that surprises and delights our customers.

What You'll Do

  • Manage a team of highly effective lifecycle marketers managing onboarding, engagement, retention and loyalty initiatives for our North America rider base.
  • Establish, report on, and improve KPIs for all rider communications.
  • Partner with the product, operations, BD teams to optimize the customer experience inside and out of the app.
  • Help define the tools and technology required to deliver real-time, highly relevant, personalized communications for riders.
  • Empower and enable marketing teams to achieve business goals through communications.

What You'll Need

  • Minimum 8 years experience in the customer marketing, customer communications, or customer engagement space.
  • Experience leading and motivating high performing marketing teams.
  • A track-record of demonstrable business results through testing and deploying effective marketing campaigns across channels.
  • Strong familiarity with CRM technology including ESPs, Segmentation tools, and complex data structures and systems.
  • Bachelor's degree or equivalent experience, MBA preferred.

About the Team

(This section is required). One to two sentences about the team this role will is a part of. Please use Helvetica font, size 12.

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

Apply for the job

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