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TITLE

 

Head of Growth Marketing

COMPANY

 

Minted

LOCATION

 

San Francisco, CA, US

Description

Minted is seeking an experienced, dynamic marketer to accelerate the significant impact performance marketing has on the growth trajectory of the business. You will be responsible for developing innovative approaches to acquire new customers across all of Minted’s categories. This is a unique opportunity for a strategic, analytical marketer to build on Minted’s strong marketing foundation and introduce new ideas that take Minted to the next level.

You will:

    • Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade
    • Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies
    • Develop new and comprehensive approaches to measure effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team
    • Manage and drive continuous improvement of day-to-day performance management and reporting
    • Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers
    • Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business
    • Work cross-functionally with category general managers, product, engineering, creative, analytics to unlock new growth opportunities .

You are:

    • At the forefront of marketing trends and emerging media opportunities. You are eager to find new ways to grow the business, and have your finger on the pulse of the marketing and ecommerce industry.
    • A strategic, consumer-centric thinker. You are a superb strategist who has proven the ability to identify opportunities and a sound strategic path to achieve them.
    • Results oriented. You dig into the details and focus on what truly matters. You are most comfortable in work environments which are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.
    • An outstanding communicator. You can distill vast sets of data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders in a way relevant to each stakeholder.
    • Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
    • A strong cross-functional and team leader, fun to work with and for, effective in influencing and coaching others and collaborating with them to create phenomenal results.

You have:

    • World-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning.
    • Extremely high analytical capability complemented by a strong brand sensibility.
    • Strong track record of building, managing and mentoring high performance teams. You have a high bar for talent and will continuously raise the bar at Minted.
    • Bachelor’s degree required, MBA preferred
    • 10+ years of digital marketing experience
About Minted
 
Minted is a design platform whose mission it is to bring the best in independent design to consumers everywhere. The company's art, stationery, and textiles products have reached over 40 million homes worldwide.
 
Minted uses technology to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.
 
Minted is headquartered in San Francisco, CA and currently employs 350+ full-time employees plus additional temporary workers during the holiday season. The company has raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.  Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.
 
Minted is an Equal Opportunity Employer that is committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider for employment all qualified applicants with arrest and conviction records. Minted participates in the E-verify program.

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