Product Marketing Manager at Button
New York City, NY, US
Button builds meaningful connections between mobile apps, providing the connective fabric that allows apps to guide their users to make the right purchase at the right time. We’ve built our reputation on reliability and innovation, and we’re building our products with a focus on quality, value, and reliability.
 
As a Product Marketing Manager at Button, you will partner with the Product Team throughout the entire product lifecycle, from idea through launch and adoption. You will evangelize our products by developing impactful content and effective campaigns that win customers’ attention and drive adoption. You will work closely with your colleagues on the marketing and sales teams to ensure we lead with the value our products provide to our partners.
 
You will provide valuable market and customer research as a critical part of our product lifecycle, working to inform the process from ideation to adoption to ensure our products and campaigns land with our target audience. We are looking for a creative marketer who is passionate about technology. You will have the opportunity to work cross-functionally to truly put the customer first and create compelling content and campaigns to drive adoption of our technology. As we grow the product marketing function you will have input and flexibility to shape your role.

AS A PRODUCT MARKETING MANAGER YOU WILL:

    • Lead content creation efforts including blogs, videos, tutorials, web, webinars, best practice guides, email and more.
    • Conduct market research to educate internal stakeholders and help inform product road-mapping, and develop compelling narratives and campaigns.
    • Execute campaigns to re-engage low activity users, and educate existing users to use features to get more value from our platform.
    • Utilize insights from Google Analytics, Salesforce and Marketo to measure, track and optimize success of product marketing programs.
    • Partner cross-functionally to develop sales materials including sales decks, case studies, demos and more.
    • Help define go-to-market strategy and support launches for new products and releases including content creation, training and measurement.

WE LOOK FOR TEAMMATES WHO HAVE:

    • Product marketing experience for a B2B technology product.
    • Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative teams to drive growth through product marketing initiatives.
    • Proven ability to create content and campaigns across multiple mediums
    • Incredible attention to detail and organization skills.
    • A ‘Happy Warrior’ mentality with the ability to thrive in fast-paced, ambiguous settings.
    • A customer-centric perspective on product and product messaging.
    • A passion for technology.

WHO YOU WILL WORK WITH:

    • Vanessa Munda, Director of Product Marketing at Button. Prior to Button, Vanessa was VP marketing at Kobalt Music, where she established the product marketing function, launched AWAL, an analytics tool for artists. Before that, Vanessa led growth marketing at Qubit, and launched the Windows 8 SDK at Microsoft. Vanessa loves to travel and spends the weekends running after her toddler.
    • Kareem Shirazi, Mobile Product Manager at Button. Kareem leads all things mobile experience here at Button. Prior to Button, Kareem led mobile at Jet.com and has worked in digital media and the movie industry. A couple years ago, Kareem developed a passion for photography and he’s working on refining his skills everyday. When not PMing and taking pictures of things, Kareem enjoys good food, good wine, good conversation, and a good book.
    • Dan Lee, Product Manager at Button. Prior to Button, Dan was a Senior Product Manager at Tumblr, where he coordinated the rebranding of Tumblr ads platform and led the development of their programmatic ads API. Before that, Dan helped architect data infrastructure and analytics  at companies such as Tumblr, Vroom, and Ampush. In his free time, you can either find Dan with his newborn, eating his way around the world, skiing, biking, or fixing motorcycles.
    • Cori Huang, Brand Designer at Button. Cori works on Button’s visual design, collaborating across teams to build Button’s visual identity and create scalable templates and assets. Cori also loves to read, travel, climb, drink coffee, and get crafty. Ask her what she's reading.
Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
 
Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.

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