Demand Generation Manager at MobileIron
Mountain View, CA, US

The Demand Generation Manager is responsible for ensuring MobileIron’s digital campaigns are successfully launched, optimized and measured through various digital media channels, platforms and tactics (including SEM, paid social, display/banner media, ABM, content syndication and other digital tactics and platforms).

What you’ll be doing…

  • Own measurement and analysis of funnel performance from lead to revenue
  • Lead initiatives targeted at increasing responsiveness in the sales process and reducing friction/leakage in the funnel
  • Identify improvement areas that drive measurable improvement in revenue contribution
  • Track lead follow-up and close against best in class benchmarks
  • Collaborate with channel to pilot prospecting campaigns with select MobileIron partners
  • Contribute to Account Based Marketing initiative by aligning marketing and sales targeting strategies
  • Integrate intent data and analytics into GTM process to target highest yield prospects with personalized journeys
  • Develop effective and actionable sales development, field sales and channel alignment and feedback mechanisms
  • Collaborate with the marketing automation team to optimize nurture tactics as required
  • Identify best practices and develop playbooks and process to drive adoption

Who you are…

  • 3-5 years of experience in B2B marketing, preferably enterprise security software/SaaS, with experience measuring full revenue cycle performance with data
  • Strong problem-solving abilities, including navigating ambiguity and analyzing and translating data into actionable strategies
  • Experience collaborating closely with sales development, field sales and channels
  • Experience leveraging people, process, and technology to drive intelligent automation of customer interactions
  • Experience with MAP (Marketo), CRM (Salesforce.com) and reporting systems
  • Detail-oriented, possesses intellectual curiosity, passion for performance-led decision making, ability to multitask and able to thrive in a fast-paced environment
  • Excellent verbal and written communication skills – experience developing compelling communications that engage customers and prospects a plus
  • Strong interpersonal skills, including the ability to interact with and influence at all levels
  • Proficient in Microsoft Office (including Excel, Word, PowerPoint & Access)

* We are an EEO/AA Employer. Protected veterans and individuals with disability encouraged to apply.

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