Senior Manager, Customer Acquisition at Modsy
San Francisco, CA, US
Modsy is a fast growing, San Francisco-based startup that is reinventing the way we design and shop for our homes. Leveraging ground-breaking 3D technology and a seamless consumer experience, Modsy guides you through a few simple steps to capture, redesign, and transform your home. You receive back a catalog quality lifelike version of your room rendered in 3D that is fully shoppable based on your style, budget, and functional needs. The future of home design and furniture buying is changing and Modsy is leading the way.
 
We’re looking for a world-class digital marketer to join our Modsy team, whose focus will be on driving customer growth. You have strong experience and a great track record of leading and measuring successful growth initiatives across a variety of channels. In this role, you will own critical revenue-generating responsibilities that will have a large impact on the business. We are growing quickly, so your expertise will be put to good use. 

Responsibilities

    • Develop and execute marketing strategies with a goal of driving acquisition, lifting conversion rates, increasing engagement and growing revenue
    • Generate data-driven hypotheses; meticulously and methodically test channels, tactics, and creative to improve marketing performance
    • Own paid accounts, including Facebook, Instagram, Search, Pinterest
    • Test and scale new acquisition channels
    • KPI reporting and tracking; be extremely data-focused and analytical with decision making
    • Collaborate with design to develop best-in-class creative to drive efficiency in paid channels and improve landing page conversion
    • Partner with product, engineering, and other teams internally to align the proper resources
    • Partner with external agencies and vendors
    • Analyze performance across the various marketing functions, and share metrics and learnings with stakeholders

Minimum Requirements

    • 5-7+ years B2C digital marketing experience, with a strong focus on paid acquisition or past e-commerce experience
    • Bachelor’s degree, MBA preferred
    • Experience setting up and using KPI dashboards
    • Experience running and managing Facebook and AdWords accounts; experience in other channels is a plus
    • Experience with website and landing page development, testing, and optimization
    • Ability to operate effectively in an entrepreneurial and dynamic environment with ambitious schedules and plans. Self-starter with an ability to prioritize in a fast paced environment and meet changing deadlines and priorities.
    • Strong analytical and reporting skills
    • Offline advertising experience a plus
    • Startup experience a plus
Modsy has raised $71M in funding from TCV, AVP, Norwest, GV, NBCUniversal Cable Entertainment, Comcast Ventures, Birchmere Ventures, and BBG.

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