Senior Marketing Operations Manager - EMEA at MobileIron
Reading, GB

About MobileIron

Industry leading brands who are defining the future of work, adopt MobileIron to secure access to the enterprise, through the world’s most ubiquitous product—the mobile device. We’ve created a single point of secure and frictionless access to the perimeter-less enterprise —from any device, managed by MobileIron, someone else, or not all.

Our mobile-centric, zero trust approach validates and verifies a comprehensive set of signals and the correlation between the user, device, applications, networks and potential threats before granting secure access to the device. Our zero trust platform is built on the foundation of our award-winning and industry-leading unified endpoint management (UEM) capabilities with enabling technologies of zero sign-on (ZSO) user and device authentication, multi-factor authentication (MFA), and mobile threat detection (MTD.) And we didn't stop there. We've gone beyond traditional UEM, identity and gateway solutions, to bring together mobile, security and the way people want to work—so you can free your people to be productive without limits and passwords.

MobileIron. The center of enterprise security

Recognized by Gartner as a leader in eight UEM MQs and recently noted by Forbes as one of the “Top 10 Cybersecurity Companies To Watch In 2019”

The Senior Marketing Operations Manager will lead all marketing automation (MA) activities for their assigned region(s), focused on strategic campaigns and lifecycle programs that help create prospect/customer engagement and accelerate pipeline – in alignment with regional/global counterparts.

If you are a Marketo and SFDC master with proven experience in MA-focused campaign planning, execution and reporting, lifecycle/lead processes, data and systems for a world-class B2B marketer, we want to talk to you. This position is a senior-level individual contributor reporting to the Senior Director of Global Marketing Operations, with opportunity to grow. 

What you’ll be doing…

  • Consult with regional marketing teams during integrated campaign planning, ensuring that MA best practices and key operational metrics are embedded from the start
  • Plan, develop and execute automation-focused campaigns (e.g., outbound emails, events, webinars, newsletters, multi-touch nurtures, A-B testing, content syndication and ad-hoc campaigns – and associated MA/Web landing pages and localized content
  • Build, test and deploy MA programs and workflows to achieve the objectives of each regional campaign, including templates, assets, content, lists, data collection, tracking, QA and reporting
  • Manage all MA components of regional webinars and events, including emails, forms, landing pages, lists/attendees, webinar tech setup, ‘day-of’ tech facilitation, post-webinar assets and reporting
  • Provide counsel on targeting and segmentation best practices across geos, industries and roles; identify opportunities to improve engagement, actions and conversion against goals
  • Standardize list mgmt processes and data hygiene for marketing database and all list uploads
  • Ensure MA campaigns and web/social assets are properly tracked/reported/attributed in MA-CRM
  • Jointly with regional counterparts, co-lead selected global MA initiatives:
    • optimize global MA programs and workflows, including MA-CRM integration, campaign hierarchies, nurturing, lead scoring/routing, data models/hygiene and other MarTech integrations
    • partner with Sales Ops and IT to monitor, analyze and tune Marketing-Sales-IT systems, integrations, workflows, processes, alignment, reporting and data management efforts
    • contribute to performance dashboards, KPIs and metrics, leveraging an “assess, test and refine" approach to increase pipeline consistency, velocity and value
    • advise on advanced MA capabilities (dynamic content/forms, behavioral/IP targeting, multivariate testing, microsites, etc.), and implement as appropriate
    • day-to-day MA admin (systems-level reporting, deliverability, user mgmt, onboarding, security)
    • work with creative/digital teams to manage and optimize all MA templates (email/landing pages)
    • manage mobile event app systems, content, production, app distribution and onsite facilitation 

Who you are…

  • 8+ years’ experience in a B2B marketing/operations team or agency/consultancy; 5+ years of MA-focused campaign development, execution, workflows, integrations and reporting
  • Masters-level Marketo and Salesforce experience is REQUIRED; certifications strongly preferred
  • BA/BS in Marketing/Business or equivalent work experience in B2B technology marketing
  • Mastery in tracking/reporting on activities, leads and campaigns in MA-CRM systems
  • Balance of hands-on execution and functional planning; ability to prioritize, multi-task and thrive in a fast-paced, high-growth environment
  • Proactively assess workloads and leverage external resources (contract/agency) where needed, with full responsibility for their success and effectiveness
  • Experience working with MarTech vendors’ account/support teams (MA, CRM, webinar, data)
  • Advanced problem-solving and technical aptitude
  • Strong MS Office skills, especially Excel
  • Equally comfortable taking direction from both non-technical and technical team members
  • Excellent communication, time management and personal management skills
  • Positive attitude, persuasive and tactful; a true team player and self-starting contributor 

Bonus points for experience with: 

  • Experience integrating localized/multilingual content into regional MA campaigns
  • Aligning regional MA campaigns and workflows with cross-region/global initiatives
  • Front-end coding/troubleshooting of emails and landing pages (HTML, CSS, JavaScript)

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