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Social Media Strategist






San Francisco, CA, US


Minted is seeking a creative, analytical social media marketer to accelerate the impact of this channel on Minted’s growing brand and business. You will be charged with significantly scaling Minted’s social following and engagement through content and influencer presence, as well as acquiring new customers. You will be the point person responsible for all organic social media channels, with particular focus on Instagram, Pinterest, and Facebook, including rigorous quantitative analysis and reporting, strategic long-term planning, and outstanding daily execution.
This position reports to the Vice President of Marketing and works cross-functionally with teams across the organization.

You will:

    • Be the social media expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, and tactics..
    • Conceptualize, plan, and execute all social media content on all active channels, including a well-articulated approach for growing followers, engagement, revenue, traffic, and customer acquisition.
    • Create and manage the social media calendar based on the company’s product marketing priorities and broader cultural trends.
    • Design and execute social media reporting on key metrics, including growth in fans/followers, engagement, traffic, new customers, and revenue.
    • Create and share weekly performance reporting with key stakeholders
    • Develop a thoughtful approach for experimenting, testing and measuring social media features.
    • Partner with the Associate Art Director for Social Media on creative needs (from ideation to approval) for all channels, and with Brand Awareness, PR, and Paid Social/Display teams to share and maximize learnings and collaborate across integrated marketing campaigns.
    • Deliver clear and compelling marketing briefs to the creative team. 
    • Develop and help create social media content with bloggers and influencers that are aligned with the brand and business goals.
    • Identify and specify product features/app development required to support social marketing.

You are:

    • An expert in creating content that is interesting and engaging to consumers.
    • A superb strategic thinker who has proven the ability to identify new opportunities.
    • A passionate consumer-centric thinker and customer advocate. You understand consumer segments deeply and intuitively, put the customer first, and influence others to think similarily.
    • Results oriented and highly motivated by achieving and surpassing goals.
    • Comfortable in outcome-oriented and merit-based work environments
    • Flexible, adaptable, innovative, and open in response to competitive pressure and market change.
    • Highly effective in a fast-paced environment, with ambitious schedules and plans.
    • Naturally collaborative, with experience working across functions.
    •  Able to balance both short-term and long-term marketing planning and multitask, while still paying attention to details and executing flawlessly.
    • Eager to build your career within a creative company and industry.

You have:

    • 5+ years of experience in marketing, with at least 3 years working directly on social media and digital strategy
    • Extensive experience building followings and acquiring new customers in all social channels.
    • Proven ability to lead multiple projects, prioritize and deliver against changing priorities, multiple stakeholders, and aggressive deadlines.
    • Existing influencer relationships and experience.
    • An understanding of SEO + keywords to optimize pin descriptions and boards.
    • Experience with relevant tools, including Photoshop and Dash Hudson.
    • Photography and videography skills, including experience producing video content optimized for social, a plus.
About Minted
Minted is a design platform whose mission it is to bring the best in independent design to consumers everywhere. The company's art, stationery, and textiles products have reached over 40 million homes worldwide.
Minted uses technology to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.
Minted is headquartered in San Francisco, CA and currently employs 350+ full-time employees plus additional temporary workers during the holiday season. The company has raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.  Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.
Minted is an Equal Opportunity Employer that is committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider for employment all qualified applicants with arrest and conviction records. Minted participates in the E-verify program.

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