Grove Collaborative is a digitally native brand and direct-to-consumer e-commerce platform for natural home and personal care products. With a mission to help every family create a healthy, beautiful home, Grove offers a flexible recurring shipment model and gives each customer a personal shopper, a “Grove Guide.”
What Makes Us Different
We sell real things to real people, and make an impact
We’re not selling to Silicon Valley & New York; our customers are real families across the United States. We’ve helped hundreds of thousands of families make better decisions and use more sustainable products.
The Owned Brands Team
Grove’s “Owned Brands” consist of the products we build from the ground up and capture the essence of Grove values; effective, beautiful, sustainable. Whether they carry the Grove name or that of one of our other owned brands, every aspect of these products is held to a very high standard, from the decision to add them to the assortment, through the formulation and all the way to the messaging of the products to the Grove community.