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TITLE

 

Marketing - Product Marketing

COMPANY

 

Plaid Technologies

LOCATION

 

San Francisco, CA, US

Description

At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like  Stripe, Coinbase and Robinhood to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we’re just getting started.
 
The Marketing team at Plaid is looking for a Product Marketer with experience bringing widely adopted technical products to market. We’re looking for a builder to serve as the bridge between our products and the people who use them. You’ll be responsible for product positioning, go-to-market strategy, and customer feedback. Your goal is to build a strong cadence of clear communication with our core constituents and keep them informed and excited about our products.

What excites you

    • Becoming an expert in our products and product roadmap to clearly communicate them to customers and partners
    • Managing product launches, customer engagement and feedback, collateral development, and scaled customer communication
    • Working with customers and partners to execute co-marketing campaigns
    • Partnering with Product, Design, Sales, Growth, and Support teams to gather feedback on products and performance
    • Working closely with the Product team to understand and influence roadmaps

What excites us

    • Ability to communicate complex technical concepts clearly to both technical and non-technical audiences
    • Demonstrated track record in crafting compelling messaging, content, and campaigns throughout a product's lifecycle
    • Prior experience in a technical product marketing or product management role; innate ability to earn trust and credibility with technical teams
    • Expertise in the financial services ecosystem and fintech, with experience launching financial products
    • Ability to thrive in a fast-paced, high-growth environment where resourcefulness is important

Apply for the job

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