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TITLE

 

Email Marketing Specialist

COMPANY

 

Propel PLM

LOCATION

 

Santa Clara, CA, US

Description

At Propel we don’t believe in just selling a great product. We also pride ourselves on the  team we have behind that product. We have problem solvers, out of the box thinkers, and innovation propellers! Everything begins and ends with our mission:
 
To create an innovative software company that helps customers propel world changing products
 
Team
Our Marketing team is one of the best in the business. We work hard and work smart, covering all functional areas from demand generation to product marketing using metrics as our guide. We’re a fast-paced, collaborative, and curious bunch that isn’t afraid to take action, ask questions, and lend a helping hand.
 
Role
Our marketing team is looking for an enthusiastic Email Marketing Manager with a can-do attitude. You will lead, design, and execute the email strategy and tactics that educate prospects, convert customers and create advocates. This is a unique opportunity to run full lifecycle email programs in a fast paced environment.
 

What you will get to do in this role:

    • Manage end-to-end email and automation: from initiating new emails to building, testing, deploying and reporting on results
    • Contribute to the growth of quality accounts and opportunities through scalable email marketing programs
    • Manage template designs, content, and targeting strategies to activate, engage, and reactivate customers
    • Collaborate with marketing design, brand, and product marketing to determine content strategy and ensure brand guidelines are followed in emails
    • Ensure compliance of spam and privacy laws in various regions
    • Devise meaningful customer segmentation for differentiated marketing messaging
    • Own and manage the prospect email database - constantly exploring new methods to grow and append the data
    • Partner and collaborate closely with Sales, Product, Customer Experience, and Marketing

What you will need to be successful in this role:

    • BA/BS degree, or equivalent work experience
    • 3+ years in email marketing, preferably in B2B tech company
    • Proficient with Excel, Marketo (or other tier 1 marketing automation system), HTML and CSS, responsive email design, and cross-browser rendering
    • Eye for creative design and basic copywriting skills
    • Experience managing strategic email programs for carefully segmented audiences
    • Deep understanding of email best practices in an omni-channel environment
    • High attention to detail to QA emails and program operations
    • Proven ability to translate analytic data into strategic insights that drive marketing impact
    • Highly organized, autonomous, but also able to work cross-functionally
    • A creative curiosity, collaborative ethic, hardworking enthusiasm and driving personal vision

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