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Pricing Strategy






San Francisco, CA, US


At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like Stripe and Coinbase to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we’re just getting started.
You’ll work cross-functionally with Go-To-Market, Product, and Ops teams to develop and implement our overall pricing strategy. You will identify actionable insights, assess their impact, and lead execution & implementation. The role requires someone who is highly analytical and strategic, approaches problems in a structured manner, and is comfortable with ambiguity.

What excites you

    • Evolving Plaid’s pricing strategy to achieve financial objectives and drive long-term growth
    • Connecting with customers and deploying quantitative research to understand Plaid’s value proposition by use case, geography, and other relevant dimensions
    • Identifying new segmentation and bundling scenarios to increase product penetration and increase perceived value proposition
    • Ensuring pricing guidance aligns with the negotiation strategies of relevant teams
    • Providing strategic counsel to Product Managers and GTM teams on decisions on how to price new products
    • Working cross-functionally to effectively identify hypotheses, structure analysis, recommend solutions, and communicate pricing changes and rationale
    • Identify areas for investment to build and solidify a pricing strategy practice at Plaid

What excites us

    • A passion for financial services innovation
    • 10+ years of experience in pricing and/or strategy role
    • Strong analytical, financial modeling and presentation skills
    • Ability to distill complex issues into structured frameworks and action plans
    • Ability to thrive in an ambiguous environment with a high degree of autonomy
    • Ability to build productive and positive relationships across the organization at all levels
    • Ability to drive consensus across cross-functional teams and influence decision making
    • Strong knowledge of SQL preferred
    • Technical degree preferred

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